The Orange Bowl Committee (OBC) recently announced two promotions to senior positions. Ana Hernandez-Ochoa has been named chief marketing officer (CMO) and Jarrett Nasca will become chief operating officer (COO).
They will join chief financial officer (CFO) Brian Park with responsibility for the day-to-day operation of the OBC staff under chief executive officer (CEO) Eric Poms.
Hernandez-Ochoa began her tenure at the OBC as corporate partnerships coordinator in April 2002 and most recently held the position of vice president of marketing, leading the committee’s efforts to elevate the brand positioning of Orange Bowl. As CMO she now will provide overall oversight of the communications, marketing, community outreach and digital media departments.
Nasca began his tenure at the OBC as vice president, partnerships in February 2008. He has built and guided the committee’s corporate sponsorship efforts. As COO, he now will provide overall oversight of the business development, events and executive administration departments.
In addition to Hernandez and Nasca, the committee also announced several other promotions and/or expanded roles. Dawson Hughes, formerly vice president of ticket sales and services has been promoted to vice president of business development, with his responsibilities expanded to include partnerships and other revenue opportunities.
Mitch Morrall, formerly vice president for events and operations has been promoted to vice president operations and special projects, to include expanded responsibilities working with the executive office on special projects.
Three staff members have been promoted to directors: Christina Ramos from manager, marketing and promotions, to director, marketing; John Mas from corporate account executive to director, partnerships, and Armando Ramirez from senior account executive, ticket sales and services, to director, ticket sales and services.
Two ticket sales and services account executives have been promoted to managers. Joe Mandele is now manager, ticket sales and Jessica Porter is manager, ticket services.
The Orange Bowl is a non-profit sports organization that has promoted and served the South Florida community since 1935. It features a year-round schedule of events devoted to providing economic impact (nearly $300 million per a 2012-13 study) and the support of youth programs, youth sporting events, organizations, causes, intercollegiate athletics and higher education.
The committee invests nearly $1 million annually in the community and over the past five years has spearheaded legacy projects that combined have provided approximately $10 million worth of improvements to South Florida parks.
For more information on the 2014-15 Orange Bowl events, including promotional and volunteer opportunities through the Ambassador Program presented by Panera Bread, log on to www.orangebowl.org.
