Home Search
Brand Poets - search results
If you're not happy with the results, please do another search
It’s a New Year. Is It Time for a New Brand?
“When do I know it’s time to rebrand?”
We hear this question a lot, and there’s no one-size-fits-all answer. Businesses rebrand all the time for many different reasons.
Maybe they’re expanding into new markets and need...
Unforgettable events start with branding and design
With more events than ever, how do you make your event stand out? Through strong and consistent branding. A good brand is more than just a logo. It’s a state of mind and the...
Unforgettable events start with branding and design
With more events than ever, how do you make your event stand out? Through strong and consistent branding. A good brand is more than just a logo. It’s a state of mind and the...
Brand vs Company : The Ultimate Personality Contest
As a marketing and branding agency, one of the first conversations we have with our clients revolves around brand identity. At some point in the discussion, someone in the boardroom will summon the courage...
In 2019, health care companies must prioritize branding
Is your hospital on Facebook?
Whether you’ve “liked” it or not, the likelihood is that your local health care center is active on social media—Twitter, Instagram, perhaps even Snapchat. Doctors, specialists, pharmacies, rehab centers, and...
What Campari gets right: The creativity, artistry and poetry behind branding
It’s likely that you know the name Campari. If you’re not a fan of their liqueur (or the Campari Group suite of alcoholic beverages), then perhaps you’ve spotted a reproduction of one of their...
What superstar athletes can teach us about branding
Miami city commissioners recently approved a public referendum on David Beckham’s Major League Soccer complex, which features a 25,000-seat stadium, retail, restaurant and office space, a hotel and a public park, all built on...
Broadening your brand’s reach with a social media influencer campaign
In the early twentieth century, vaudeville and silent film star Roscoe “Fatty” Arbuckle was at the top of his game. A predecessor and mentor to Charlie Chaplin, Buster Keaton, and Bob Hope, Arbuckle’s influence...
What the Royal Family can teach us about branding
Did you know that the Royal Family has its own website? They do. The address is “royal.uk” (catchy, right?), and it’s not your typical government website. While “whitehouse.gov” has some character, in terms of...
Three misconceptions about finding your brand voice
Imagine you’re visiting the American Airlines website to book some airline tickets. When you arrive at the homepage, big bold letters soar across the screen: “TRUST US. WE KNOW WHERE THE WINGS ARE.”
Something feels...
How to position yourself within a brand
In today’s world — particularly in the world of marketing — having your own personal brand is key to standing out from the crowd.
Having your own brand allows you to create a “mark” around...
Scale your brand, build a better business
A few years ago, a businessperson once told me, you are either making money or losing money. It’s a rather simple statement that made me question day-to-day tasks as well as our long-term strategy...