Five Rules for More E-ffective E-Marketing
We get far too many emails. We’re inundated with messaging, and our inbox bears the brunt of it. Even with our spam filters in overdrive, it’s a full-time job... Read more.
Brand vs Company : The Ultimate Personality Contest
As a marketing and branding agency, one of the first conversations we have with our clients revolves around brand identity. At some point in the discussion, someone... Read more.
Back-to-School Basics: Marketing for Educational Institutions
While students around the world are shopping for paper, pencils, and planners for the 2019-2020 school year, marketing firms are preparing educational institutions... Read more.
Get Real : Lessons Learned in Social Movement Marketing
Earlier this year, in conjunction with their #DreamCrazier campaign, Nike unveiled ten billboards from Downtown Los Angeles to Times Square. The ad features fencer... Read more.
Think small to maximize your marketing efforts
As business owners, we spend much of our marketing time and dollars introducing customers to our brand in a “big” way. Exhibit A: Your website, with carefully... Read more.
‘Your First Month is Free’: 3 ways small businesses can use the Endowment Effect
You consider it for a moment. You tell yourself, it’s only a test drive. You’re not committing to it. “Sure,” you say. “Let’s do it.” On the outside,... Read more.
Nano-Influencers: Why it pays to be nano-famous
Do you have less than 10,000 (but more than 1,000) followers on Instagram? Do you have a passion for a topic that could be considered a niche market? Are you... Read more.
Thanks for your feedback: The Do’s and Don’ts of reputation management
There was a time when maintaining your reputation wasn’t so complicated. It meant that you kept a clean house, picked up after your dog, and generally behaved... Read more.
Go Live! using Facebook’s top feature to make face-to-face connections
If you’re of a certain age, you’ve been to (or have been invited to) a Mary Kay party. At these at-home socials, you’re treated to an afternoon of pampering... Read more.
In 2019, health care companies must prioritize branding
Is your hospital on Facebook? Whether you’ve “liked” it or not, the likelihood is that your local health care center is active on social media—Twitter, Instagram,... Read more.