Crowdsourced Marketing: Is it worth the risk?
There’s been a lot of excitement about the marketing technique of crowdsourcing — getting fans, customers and freelancers to create your marketing content for... Read more.
Design by Committee: When Collaboration Goes Awry
Whether you have an agency on retainer or a go-to freelance marketing specialist, giving clear direction and insightful feedback is essential. A good marketing collaboration... Read more.
Why you love your brand (and like others)
No two brands are created equal. Countless hours of market research, insights, and planning go into setting the stage for a memorable brand. Great brands aren’t... Read more.
How to fuel the social media furnace
Social media is a tool in your arsenal to connect with your community where your community dwells. Platforms like Instagram, Twitter, YouTube, Facebook, and more... Read more.
Why your website needs to be more than responsive
Are you frustrated when a website appears small and cluttered on your mobile phone so much so you have to zoom in with your fingers to now have content cut... Read more.
Beyond opinion, what makes a great logo?
You have hired a marketing team to design your new brand identity. They have interviewed you, done their research and now it’s time to present you with three options... Read more.
Branding Should Be Fascinating
“Corporations don’t create brands. People do. In any crowded marketplace, you have to make a choice. Either have the largest marketing budget than your competitors... Read more.
The Business of Brand Building vs. Advertising
For CFOs and accountants, results mean dollar signs; for others, results are recognition and loyalty. At the end of the day or on the profit and loss sheet, all... Read more.