LEGENDARY FORTUNOFF BACKYARD STORE ENTERS FLORIDA MARKET WITH THREE NEW LOCATIONS

image001Fortunoff Backyard Store, the legendary retail brand well-known for having the largest selection of outdoor furniture and accessories in the Tri-State area of New York, New Jersey and Connecticut is opening three new stores in Florida.

Stores are opening in Boca Raton, Stuart and Palm Beach Gardens bringing the total Fortunoff Backyard Store count to 19. The Florida locations are the first outside of the Tri-State area and are the newest additions since the chain added three locations in New Jersey and Connecticut this season.

Fortunoff Backyard Stores are one-stop shops for consumers seeking to expand their living space outdoors. Customers can choose from more than 100 in-stock outdoor furniture sets available in an array of frame and cushion options. Customers can also choose from many shapes and sizes of dining and seating groups so that the sets they love can fit perfectly into their sunroom or outdoor space. Sets are available in the popular all-weather wicker and cast-aluminum as well as other materials. Plus the new Design Studio offers customized furniture, fabrics and styles to create a unique and personalized look for their outdoor living space.

Completing the sets, Fortunoff Backyard Stores also offer a wide selection of in-stock cushions in designer-picked colors and patterns that work with many of the dining sets and seating groups as well as an extensive line of umbrellas in varying sizes shapes and colors. All locations are also well-stocked with grills and accessories.

Company CEO Bernard Sensale said, “Florida has always been at the top of our list because it’s a great outdoor market and many in the state have roots in the northeast where they’ve grown to love the storied Fortunoff brand. Customers in Florida can expect the same extensive product selection, exclusive offerings, exceptional customer service and expedient white glove delivery service – all at a great price.”

In addition to the breadth of assortment and unique product lines, customers can also count on The Fortunoff Backyard Store legendary customer service. Its staff is skilled in helping customers choose the best options that extend their home square footage into backyards, in their own style, and within their budget.

ABOUT THE FORTUNOFF BACKYARD STORES

Fortunoff enjoyed 86 years of successful retail operations in the New York and Tri-State area and dominated the Outdoor Furniture market in its trading area, becoming the largest specialty Outdoor Furniture and Accessories retailer in the U.S. Fortunoff Backyard Store, a registered trademark (used under a license from Fortunoff Brands LLC 2010). 


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4 COMMENTS

  1. Fortunof has the best quality of the outdoor furniture. I have furniture and cushions that I purchase 30 years ago in NJ back yard store and my furniture is still in great condition and I can’t believe how cushion stay so good and in good shape, I wash my cushion with the bleach and it newer fade or from sun. It is anbelivable how this cushion are so good. In that time was pricey but you got good quality. Love the Fortunof, it is classy store and Christmas is out of this world. Beautiful store and I do miss Fortunof and they are not coming close to Orlando in Fl. They are smart people they are opening store in good location when people can afford to buy. It took them very long to open in Fl. outdoor furniture stores. They will be very successful in Fl.I think this is a 3rd, generation in Fortunof’s family. Fortunof was also very good to theirs employees. Good pay, insurance sick live, vacation,pension and discount in the store. and thru the year they will give to employees 50% discount on juwerly. Very good company to work for.

  2. Visited the Stuart store this past week and super impressed. Quality stuff, big prices but you get what you pay for. As far as the above commmenter having paint peeling off, maybe after ten years it might but it's outdoor furniture, the elements will wear down any finish over the course of time. Everything I saw in the store was powder coated. The warranty on the stuff I saw was four and five years, extremely unlikely one would have problems in this time frame. The umbrella fabric had a demo where it was in bleach, didn't put a dent in the color, crazy technology, never heard of the store here before and googled it to come up to this page. Like anything else, buyer beware, but this place had quality, high end stuff, little pricey but you get what you pay for bottom line.

  3. Watch out Florida consumers, this store has gone bankrupt 3 times in the northeast, leaving us without a warranty when the finish on our furniture peeled! Buyer beware!

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