AN: You’ve been heralded as one of South Florida’s top designers for decades. What is it about your style that people like so much?
SG: For me, it’s all about capturing your style, not mine. It’s about how you live, not about how I think you should live. It’s about what makes you feel good, not the latest fad. It’s about what you want to surround yourself with. It’s about what brings you joy. When someone asks me to design their living space, I feel they are trusting me with their dreams. I’m there as the gentle arbiter, guiding them towards the best expression of their wishes.
AN: How do you go about discovering someone else’s style?
SG: It all goes back to the idea of home. Ask someone what home means to them, and you won’t hear about real estate. You won’t hear about design. Instead, you will hear about a feeling of warmth, of acceptance, of security, comfort, peace. There’s a reason why people say, “Home is where the heart is.” Home is where you raise your family, where you celebrate milestones. It’s the most viable expression of who you are as a person.
Turning Houses into Homes® is what Geller Design Group is all about. It means guiding people in their personal quest for the perfect home—listening to what they say, getting to know what moves them and what their needs are, and translating that into a stylish, functional, fabulous living space.
AN: That sounds wonderful, but in this economy, isn’t interior design beyond the means of most of us?
SG: Interior design is not just for the super-rich. I’ve always considered it paramount to express my clients’ desires based on a true collaboration of taste, needs and budget. We are here for all who want the experience of manifesting their dreams.
AN: In the past, your designs have been featured in Architectural Digest and other p restigious publications. What’s your latest coup?
SG: I was very pleased that Geller Design Group was chosen as one of only 10 creative firms in the world featured in COMEX Group’s 2012 Inspiring Cultures/Culturas que Inspiran, a hardcover coffee-table design book that celebrates color, design, diversity, community, culture and technology. We’ve also presently featured in Florida Design, Miami Home & Décor, Gold Coast and Boca Design.
Geller Design Group is located at 900 N. Federal Highway, Suite 205, Hallandale Beach. For more information, call (305) 937-0111(Dade) or (954) 457-3692 (Broward) or visit Gellerdesigngroup.com.
