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The FIFA World Cup 2026 is coming to Miami, and with it, an unparalleled opportunity that surpasses anything this city has ever encountered. This isn’t just a sporting event—it’s a cultural and economic transformation with the potential to reshape the future of our community – if not the entire region.
Let’s make one thing abundantly clear: the World Cup has the capacity to outshine events like the Super Bowl, Art Basel, Formula 1, or college championships.
Consider the impact of the 2020 Super Bowl. It generated a staggering $572 million in economic value in just one day. Now, fast-forward to 2026. We’re talking about a month-long, globally televised tournament. Hundreds of thousands of visitors from all corners of the world will converge on Miami during the summer—a time traditionally known for a tourism lull.
Early estimates indicate the economic impact could reach $1.3 billion, and I’ll stress again: this is a conservative estimate. Between 700,000 and 1 million visitors will flood Miami during June and July, driving substantial demand for accommodations, dining, and local services. The revenue generated from just tourism taxes alone could easily justify the investment in hosting this global spectacle.
But it’s not just about the dollars. The media exposure Miami will receive from the World Cup is unprecedented. Experts predict hundreds of millions in media value from broadcasting and global branding. This is the kind of international spotlight few cities ever see. For Miami, it’s a rare opportunity to showcase our vibrant culture, hospitality, and unique identity – to an audience of billions.
Beyond the immediate economic surge, the World Cup will leave an enduring legacy. FIFA’s legacy program will drive significant investments in youth sports, education, public health, infrastructure, and sustainability. These initiatives will directly benefit our community, especially young people, and improve the quality of life for years to come.
This is not a distant hope—it is a reality. Miami fought hard to secure the World Cup, going head-to-head with global powerhouses. We won, and now it’s our responsibility to deliver on that promise.
Supporting the World Cup is not a matter of debate—it’s a clear, common-sense decision for Miami’s future. This is not about politics or controversy; it’s about coming together as a community—across all sectors—government, business, and residents alike—to make this event a resounding success.
The countdown has begun, and the world is watching. This is our moment to prove to the world that Miami is not just a city—it’s an international hub of culture, innovation, and passion.
The time to act is now. Let’s show the world why Miami is unlike anywhere else.
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