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Established South Florida retailer joins as Marlins Partner, bringing decades of regional leadership and customer trust to new Marlins collaboration
The Miami Marlins today announced a new multi-year partnership agreement with BrandsMart USA beginning with the 2026 season, bringing together two organizations with deep roots in South Florida.
A longtime leader in the consumer electronics and appliance space, BrandsMart USA has built a strong reputation across South Florida through its commitment to value, service, and community. The partnership aligns the Marlins with one of the region’s most recognizable and trusted retail brands, and underscores a shared focus on engaging the South Florida community.
“BrandsMart has always been rooted in the communities we serve, and partnering with the Miami Marlins is an extension of that,” said Hansel Lopez, BrandsMart USA Vice President of Marketing. “This collaboration gives us an opportunity to connect with South Florida in a way that goes beyond retail by being part of the experiences people share together. It reflects who we are as a brand and how we continue to show up for our customers every day.”
As part of the agreement, BrandsMart USA will receive a balanced portfolio of assets across in-game branding, fan activations, hospitality, and flighted media, creating multiple touchpoints to engage Marlins fans throughout the season.
“BrandsMart USA is a cornerstone brand in our South Florida community, and we are excited to welcome them as a Marlins Partner,” said Robert Gelman, Miami Marlins Vice President of Partnership Development and Marketing. “This relationship reflects our shared commitment to growth, innovation, and delivering memorable experiences for fans at loanDepot park.”
The partnership will begin during the 2026 campaign, and BrandsMart USA will serve as the presenting sponsor of the Billy The Marlin Shoulder Plush Giveaway on Saturday, July 12, when the Marlins host the Cleveland Guardians at loanDepot park and the first 10,000 kids will receive the gate giveaway.
The Miami Marlins begin the 2026 regular season with Opening Day under the lights on Friday, March 27 vs. the Colorado Rockies at 7:10 p.m. at loanDepot park. For more information on the Marlins, please visit Marlins.com and MarlinsBeisbol.com.
