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Brightline, the only provider of modern eco-friendly intercity rail, has launched its Coffee & Tea Club, a new membership and perks program designed to help guests save more, waste less and start every day with a smile.
Starting at just $19 per month, Brightline’s Coffee & Tea Club will offer complimentary refills of Lavazza coffee with flavor shots, cream and milk to customize each cup of brew and tea beverages that include caffeinated and non-caffeinated options. A series of limited time flavor shots will be released each season, starting with pumpkin spice this autumn.
Brightline guests will have the option to select monthly, quarterly, or annual memberships and can refill their coffee or tea at any Mary Mary location and onboard the trains.
Memberships provide guests with unlimited Lavazza hot and iced coffee and a variety of herbal teas, including flavor add-on shots, a welcome tumbler, and a standard membership card. The monthly membership begins at $19 per month which also includes 20 percent off new tumbler releases. Guests can save more when they opt-in for quarterly or annual memberships.
Quarterly memberships are $49 per quarter and offer members 25 percent off new tumbler releases. Annual Coffee & Tea Club memberships cost $99 per year, providing a savings of unlimited coffee and tea for as low as 30 cents per day. This annual membership offers guests special surprises and delights throughout the year along with 30 percent off new tumbler releases.
“This new program provides a huge value for our guests,” said Indiana Crilley, senior director of strategy, growth and loyalty at Brightline. “It’s perfect for those who commute daily, those who are on a hybrid work schedule, and our weekend warriors who ride Saturdays and Sundays.
“Through our Coffee & Tea Club we want to share that priceless feeling of realizing your coffee is already brewed and ready to go. We’re excited to continue to evolve this membership program as we grow and expand throughout South Florida.”
Guests can sign up for the Coffee & Tea Club and begin enjoying their membership immediately by stopping by the Mary Mary Bar at the Miami, Fort Lauderdale or West Palm Beach stations. All new members will receive a membership card and collectible, reusable welcome tumbler featuring a custom design by artist Angelica Hoyos and up to 30 percent off future seasonal tumblers designed by local artists.
Brightline will work on commissioning local artists whose artwork align with building and highlighting South Florida’s vibrant and diverse communities for its upcoming seasonal, limited-edition tumblers.
“The hand drawings on this tumbler have an unassuming intricacy symbolizing our adult self but at the same time they have a childlike simplicity to remind you that you still have an inner child,” said artist Angelica Hoyos, senior graphic designer at Brightline. “The message is to nurture that child and be easy on them!”
Guests can learn more about Brightline’s Coffee & Tea Club membership at www.gobrightline.com/offer-details/coffee-tea-club.
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