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CMC Group, Miami’s premier luxury developer, has named Christine Martinez de Castro as its director of sales and marketing.
Martinez de Castro brings more than 20 years of experience with sales, marketing, and public relations to CMC Group. In her new role, she will oversee the company’s sales and marketing efforts.
Martinez de Castro began her career with Ketchum Public Relations before joining Delta Air Lines’ Corporate Communications management team. In 2004, she moved back to South Florida and began freelancing as a public relations consultant. She maintained Delta as a client and grew her roster to include JetBlue, GE Energy and Coca-Cola North America.
With the real estate market’s return in 2010, Martinez de Castro ventured into development sales and joined Fortune’s sales team.
Martinez de Castro then brought her sales experience to 3A Worldwide, where she worked as vice president of Public Relations, Marketing and Sales. She was responsible for growing the PR department by over 200 percent and acquiring key clients including JetBlue, New Zealand Tourism and Marriott. Most recently, Martinez de Castro was the director of Marketing for the premium cigar manufacturer Gurkha Cigars.
Martinez de Castro graduated from University of Florida with a degree in public relations and business as a McNair Scholar and a member of the Kappa Tau Alpha honor society.
