Fairchild Tropical Botanic Garden has named culinary entertainment expert Heidi Ladell as its chief experience officer (CXO).
“Heidi Ladell has decades of experience strategically building and producing events from the ground up utilizing catering, design, marketing and sales,” said Dr. Carl Lewis, Fairchild’s director. “She’s a creative, proven executive who uses her leadership and collaborative skills to manage multiple projects and teams of individuals. We welcome Heidi as part of the senior management team.”
As CXO, Ladell will focus on developing visitor-centric strategies for Fairchild’s milestone events, implementing targeted campaigns aimed at visitor groups and identifying new opportunities to engage visitors.
Ladell has more than 25 years of experience and success creating, building and producing private and high-profile lifestyle events. She was the founder and CEO of Connoisseur Cuisine, where she delivered multi-million dollar budgets and products for luxury brands and Fortune 500 companies, industry tastemakers, and media influencers.
Her major accomplishments include launching ENDEAVOR’s global events portfolio and the expansion of TASTE festivals in Asia, Australia and North America; being on the team that produced the highly regarded South Beach Wine & Food Festival; producing the live broadcast of the Victoria’s Secret Fashion Show at the iconic Fontainebleau Hotel on Miami Beach and serving as Culinary Producer for the Top Chef series on Bravo TV.
Fairchild Garden is currently celebrating its 80th anniversary in the community. Established in 1938 and comprising 83 acres, Fairchild is a 501(c)(3) non-profit organization committed to the future of plants.
The world-renowned plant collections feature palms, cycads, orchids, tropical fruit trees and more. Fairchild has the world’s largest botanic garden education program reaching more than 300,000 schoolchildren each year with programs like Fairchild Challenge, Million Orchid Project, Growing Beyond Earth, and its BioTECH High School. Special events include Chocolate, Mango, and Orchid festivals in addition to art exhibitions, concerts, plant sales and more.
For more information, see www.fairchildgarden.org.