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Fade Masters of Miami, located on Grand Avenue in Coconut Grove, is raising the bar on male grooming.
Owner Vinicio Larios begins the year with the launch of an Express Facial service — an intentional step toward blending precision barbering with modern wellness and luxury.
Fade Masters certainly is well-known for its expert haircuts, hair styling, shaves, and beard trims. But now, it’s expanding with the new Express Facial service that speaks to Miami’s climate, evolving grooming trends, and the rising demand for self-care among men.
“It’s absolutely essential to keep the face hydrated, especially considering the weather we get here,” Larios stressed. “Cooler months bring dry skin, and humidity makes things greasy. In South Florida, your skin goes back and forth – like a ‘yo-yo’ – all year. Keeping one’s facial skin in balance can be a challenge.”
So, after weeks of research, hands-on testing, and rigorous staff training by the experts at @pureessencestudio, Fade Masters’ new facial program for men is ready to roll. Look for it this winter as a seasonal offering, but ultimately, Larios plans to make it a permanent part of Fade Masters’ service roster.
“The goal is to create a space where men feel comfortable trying services they’ve always been curious about but often too shy to book in female-dominated salons,” he explained.
“Many men have always wanted to try a facial,” he said. “They’re just shy about walking into a place that feels like it’s for women.”
What the Express Facial includes
The 30- to 35-minute Express Facial uses exclusively organic products — avocado masks, bamboo exfoliation, jojoba and coconut serums, hydrating formulas, and optional crystal cooling treatments placed over the eyes. Clients slip on wireless earbuds, lie back with their vision and hearing softened, and unplug completely.
Good to know? Pre-treatment consultations allow men to customize the facial to their skin and comfort level. And the customer also can let the facial expert know whether they prefer to chit chat during the treatment or just enjoy peace and quiet.
“If you want to sleep, sleep.” Larios said. “If you want to just disconnect, do it. You get up from the chair rested.”
Clients can choose either a quick session if the customer has a busy schedule, or deeper treatments recommended a few times a year.
Designed for Miami’s climate
Along with its Express Facial, Fade Masters also introduced a Scalp Hydration Mask that helps clients fight dryness, flakiness, and irritation that come with the cooler, drier winter air in Miami.
“Healthy scalp, healthy skin — that’s where it starts,” he added, also stressing that the shop now carries only organic, high-quality products that male models, stylists and industry pros use. In fact, Fade Masters of Miami just partnered with Moroccanoil so guests may be treated to professional-grade products that deliver real results.
A modern grooming and wellness hub
In the future, Fade Masters also plans to introduce organic shampoos, wrinkle smoothing, nail care, massage, gentle dermal exfoliation, and hair-loss treatments. While Fade Masters is not moving into the med-spa space in the traditional sense, Larios is crystal clear about the shop’s direction. It’s evolving into a modern grooming and wellness hub designed for real people with fast-paced schedules.
“Businesspeople don’t have a lot of time,” he said. “We’re offering something quick that still makes you look good and feel good. Put another way, he said, “It’s not just about keeping up appearances — it’s about offering our customers a space where they can really invest in themselves.”
As for Fade Masters itself, the expansion in services is a vital part of its business journey.
“We’re getting beyond just barbering,” he said. “We also desire to be a fabulous wellness place where people feel comfortable.”
In other words, men are more open to these kinds of spa-like treatments now. So, Fade Masters desires to stay competitive – offering access to the same level of care and quality that luxury spas provide.
“We want to be a powerhouse in the industry,’ Larios said. “This is just the start.”
About Fade Masters of Miami
Fade Masters of Miami is located at 3250 Grand Ave., RET1, Coconut Grove, FL 33133. For information, call 786-615-4005 or visit www.fademastersofmiami.com to check out examples of their craftsmanship, images of the handsome shop — and to make an online appointment.
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