Hawk’s Cay Resort creates Heroes Welcome Program


In recognition of the bravery and dedication of America’s heroes, Hawks Cay Resort in the Florida Keys has announced it will once again honor military, fire and rescue, law enforcement and medical personnel through its Heroes Welcome Program.

Running Aug. 20 through Nov. 18, the annual program features starting rates at just $99, special discounts on resort activities and a series of tribute events. A portion of proceeds of each room booked will benefit the Firehouse Subs Public Safety Foundation and, through a unique partnership with renowned artist Guy Harvey, additional charity organizations dedicated to assisting our heroes and their families.

“Hawks Cay is a place for families to reconnect and bond through unique and fun activities,” said Sheldon Suga, Hawks Cay Resort managing director. “We are honored to be able to host America’s heroes and their loved ones with tributes, celebrations, and the relaxation they deserve.

“This is our fourth annual Heroes Welcome and we’ve expanded the programming this year to include events and activities each weekend throughout the season that honor the various divisions of our heroes — from police and fire to military and medical personnel,” he said. “This is our way of giving thanks, paying homage, and above all celebrating our heroic guests.”

The highlight of the Heroes Welcome program is the resort’s weekly “Heroes in Action” tribute ceremony that takes place every Saturday night at sunset around the Resort’s famous Fire Pit. The heartwarming slideshow and video presentation feature pictures provided by guests and iconic imagery that is followed by a lighting ceremony as a tribute to all fallen heroes and those currently in action. The evening continues with live music under the stars.

Additional events planned throughout the program includes a touch-a-truck experience; fishing tournament, and the resort’s Down at the Docks celebration, a dockside evening event featuring Coast Guard demos, local vendors and live entertainment.

Visit www.HawksCayHeroes.com for a calendar of events.

For the first time in the history of the program, the resort has partnered with renowned artist Guy Harvey who will create a souvenir shirt commemorating this year’s Heroes Welcome and honoring its participants. A portion of proceeds from the program will go to a collection of charities selected by Guy Harvey, including Birdies for the Brave, which supports members of the U.S. Armed Forces and their families. Another portion of the proceeds will go to Firehouse Subs Public Safety Foundation, an organization created by Firehouse Subs, a fast-casual restaurant with 508 locations, to better equip, educate and fund public safety entities.

While the $99 starting rate is limited to American heroes, all resort guests can receive a special 20 percent off the best available rate by making a donation of $2 to supported foundations. For Heroes Welcome reservations, visit <www.HawksCayHeroes.com> or call 1- 888-313-5749.

Hawks Cay Resort, located on Duck Key in the middle Florida Keys, is the premier destination in all of the Florida Keys for outdoor fun. Alongside the emerald water of the Atlantic Ocean, guests enjoy offshore, flats and back country fishing; diving; kayaking; kite boarding and standup paddle boarding programs; Cliff Drysdale tennis program; Segway tours and the only resort-based Dolphin Connection program in the continental U.S.

The 60-acre resort boasts 177 guestrooms and 225 two- and three-bedroom villas, a full service marina, five signature restaurants, saltwater lagoon, five swimming pools, kid and teen clubs and the award-winning Calm Waters Spa. A member of Preferred Hotels & Resorts and a AAA Four-Diamond Award recipient, the resort is owned and operated by Northview Hotel Group, which completed a $35 million resort renovation in 2008. The resort has been rated by local brides and voted The Knot Best of Weddings 2012 Pick.

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