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As one of Florida’s leading public relations, marketing and advertising agencies, Sonshine Communications continues to raise the bar and evolve in the PR industry. The company not only is making great moves in developing and implementing innovative services for its clients, but also within its creative team.
Sonshine’s president and CEO, Bernadette Morris, has appointed Luisa Martinez to the position of associate vice president and communications director at the agency. In this capacity, Martinez will manage the public and media relations division, and provide leadership and guidance on the team’s projects and assignments.
“Luisa is an exceptionally gifted and talented writer, publicist and administrator,” Morris said. “We are so blessed to have her on the team, and her creativity and commitment prove that she is poised to lead this division of the agency with the branded quality, substance and style that reflects the company.”
Equipped with a solid grasp of creative messaging that speaks the language of her audiences, Martinez brings her talent to the team as a solid writer and effective communicator. She is spot on with the development and execution of social media messages, client features and delivers hard-hitting and thought-provoking articles on key client subject matters.
In her new role at the firm, Martinez will manage and oversee client accounts, serve as a client liaison, develop social media content messages, manage social media accounts, draft and distribute press releases for clients, assist with creative campaigns, and manage Hispanic relations.
“I am thrilled to be promoted and recognized for my contributions at Sonshine Communications,” Martinez said. “I look forward to continuing to grow in my role at Sonshine and will strive to make the difference of a lifetime for our valued and dedicated clients.”
The consummate educator, Martinez earned her Master of Science in Mass Communications from Florida International University and her Bachelor of Science in Communications from Universidad APEC (UNAPEC) in Santo Domingo, Dominican Republic, her native home. Martinez is a seasoned PR professional, with nearly a decade of experience in the area of PR, marketing and communications services.
Incorporated in 1993, Sonshine provides a comprehensive menu of services including public and media relations, marketing and advertising, reputation management and crisis communications, public information and issues management, strategic planning, technology marketing and special events.
For more information on Sonshine Communications and how the company provides invaluable services call 305-948-8063 or visit Sonshine.com.
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