Miami-Dade Transit earns awards for innovations and marketing


Miami-Dade Transit (MDT) recently received top honors from leading national and state public transportation organizations for its technical innovations and original marketing campaigns.

On a yearly basis, the American Public Transportation Association (APTA) and Florida Public Transportation Association (FPTA) recognize transit agencies for their outstanding and innovative contributions to public transportation.

The FPTA recently named MDT its overall state winner for Innovation and Creativity. MDT received the Innovation Award for a series of technologically advanced communication methods the department has rolled out to enhance immediate communication with passengers.

Some of the methods include: the Rider Alert system and the Miami-Dade Transit Tracker app, which contain the Train Tracker and Google Map Trip Planner features. MDT also has placed liquid crystal display (LCD) screens at the platform level of all 23 Metrorail stations that show vital transit information to passengers waiting for the next train.

In addition, MDT was honored with two first place “Best in Class” marketing awards by the FPTA for its Visitor Guide and the Department’s Route 288 Kendall Cruiser print campaign.

FPTA also awarded second place to MDT’s shoestring campaign promoting Team TOOT (Totally On Our Tracks), which created public awareness and raised funds for the American Cancer Society’s “Making Strides Against Breast Cancer” walk.

“Making sure that our residents and visitors remain informed and aware of all their public transit options helps improve their access to the various ways of getting around our community,” said Miami-Dade County Mayor Carlos A. Gimenez. “It is an honor to be recognized for our efforts and we look forward to continuing the delivery of exemplary service and information to all our residents and visitors.”

APTA recently named MDT among the first-place winners of the AdWheel Awards, which recognize creative excellence in marketing public transportation. MDT’s two winning entries were the Metrorail Service Frequency station platform displays and the “That’s a No-Brainer” digital campaign. Visit Miami-Dade Transit’s home page at <www.miamidade. gov/transit> for more information about how to utilize these services and how using transit can save you money today.

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