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Get ready to satisfy your sweet tooth, as the Museum of Ice Cream (MOIC), an inclusive and interactive environment dedicated to all things ice cream, announces plans for a permanent Miami location, opening in early 2024.
Known for its whimsical exhibits that energize the senses, MOIC will return to the Magic City at the new Miami Worldcenter development in the heart of Downtown Miami, located steps from Miami’s Kaseya Center, home of the Miami Heat.
In 2017, MOIC appeared in Miami Beach as a limited-time pop-up that was scheduled to last only two months, but created such high demand that it was extended several times, lasting a total of six months. In November 2022, it returned for one weekend as an ice cream paradise pop-up pool party at the adults-only boutique property, Hotel Greystone.
MOIC’s new 14,000-plus-square-foot permanent location at Miami Worldcenter will be designed by the MOIC in-house team, along with the use of AI technology, bringing the same sense of child-like joy and wonderment experienced at MOIC’s previous highly successful pop-ups.
The multi-platform, immersive experience will span two floors transporting guests into a world of surprise and delight, fostering human connection through the shared love of ice cream. It will feature 10 unique, interactive installations inspired by the energy and vibrancy of Miami, including the Cream Liner, a luxury airliner experience inspired by the ’60s and ’70s; Mary-E’s Diner, a retro-futurism inspired hub and gathering place for ice cream-themed drinks and food; The Hall of Freezers, an exploratory space filled with dozens of mysterious refrigerator doors that are sure to peak curiosity, and, of course, MOIC’s iconic sprinkle pool. A feast for all the senses, guests will enjoy unlimited sweet treats from five stations during a 60- to 90-minute journey, led by talented #TeamMOIC performers.
“We’re thrilled to have a permanent home for Museum of Ice Cream in Miami,” said Maryellis Bunn, Museum of Ice Cream co-founder and CEO. “Miami is a vibrant city known for its culture, love of fun, and artistic creativity.
“We’re excited to join the city’s growing Downtown, surrounded by popular destinations like the Wynwood Arts District, the Design District, and the Brickell Financial District. It is such a natural fit for us as we continue to grow and expand, and we can’t wait to share our playful and interactive exhibits with the local community and visitors from around the world,” Bunn added.
Miami Worldcenter is a new $6 billion mixed-use destination in Downtown Miami. The 27-acre development spans 10 city blocks with a diverse mix of residential, commercial, and hospitality uses complemented by an array of retail, restaurant, and entertainment options.
“Such a fun and unique concept like Museum of Ice Cream will, without a doubt, be a treat for Downtown Miami locals and visitors alike,” said Nitin Motwani, managing partner of Miami Worldcenter Associates.
“The museum will not only enhance the city’s status as a global arts and culture destination but will also be a wonderful complement to Miami Worldcenter’s various entertainment options. We are thrilled to become the home of Museum of Ice Cream’s first permanent Miami location,” Motwani said.
“Museum of Ice Cream has set a new standard for creative experiences at a time when people are drawn to places where they can find innovative and memorable activities,” said Shaul Kuba, co-founder and principal, CIM Group, partner in Miami Worldcenter and leader of CIM’s leasing platform. “Through our work with Museum of Ice Cream at other locations, we have seen first-hand the allure of the museum and its contagious positive energy.”
Slated to open in early 2024, MOIC will debut at Miami Worldcenter at 851 NE First Ave. (Unit #134) along the development’s pedestrian promenade between First and Second avenues.
More information will be released in the coming months, as well as details on advance reservations. Guests can join the waitlist by signing up for alerts at www.museumoficecream.com/miami-waitlist and follow @museumoficecream for updates and announcements.
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