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Fashion is confidence, creativity, and self-expression. Just ask Natalie Pons, the visionary behind The Wardrobe & More.
Driven by an affinity for timeless and effortless style, she has built a boutique that celebrates individuality while bringing people together.
When the right space, pieces, and people make finding “something special” feel effortless, shopping can become a holistic experience. That’s exactly what The Wardrobe & More delivers. Nestled in the heart of the Grove at Fuller and Grand Avenue, this stylishly curated boutique is more than just a retail space, it’s a gathering place, a sanctuary for easygoing yet refined fashion, and a celebration of female-led brands.
At the helm is Pons, a woman whose love of style is matched by a passion for building community.
Born and raised in Miami, Pons always had an eye for style, but her fashion philosophy was equally informed by the years she spent on the West Coast. Studying in Seattle and later living in California, she was drawn to the relaxed yet sophisticated aesthetic, emblematic of the region — clothes that look put-together without trying too hard. Think classic denim, crisp button-downs, slouchy knitwear, and that perfect “borrowed-from-the-boys” tailoring that just works.
“I’ve always loved Diane Keaton,” Pons said. “The way she wore those oversized blazers and trousers in Woody Allen movies — there was an ease to it, but it still felt chic.”
That balance is exactly what she brings to her boutique.
After a successful 15-year career in marketing and public relations, Pons yearned for something more personal, something tactile. So, in 2015, she took a leap of faith and opened The Wardrobe, a boutique dedicated to well-made, easy-to-wear fashion. It was an instant hit. But by 2020, she felt the store had outgrown its original vision. “Fashion is just one part of how we express ourselves,” she said. “Our homes, our routines, our little daily rituals, they all play a role as well.”
So, she expanded and The Wardrobe became The Wardrobe & More, a concept store that now offers home goods, pantry staples, books, and artwork. Because, as Natalie puts it, “why stop at just dressing well when you can live well, too?”
When it comes to fashion, Pons believes in timeless essentials over what is trending at the moment. The racks at The Wardrobe & More reflect just that: perfectly worn-in denim, crisp poplin shirts, cozy yet refined knitwear, and pieces that transition seamlessly from one season (or one occasion) to the next.
“I’m all about investment pieces,” she said. “Things you can wear over and over again that always feel fresh.”
The “more” is just as meticulously chosen. The boutique is stocked with hand-thrown pottery from independent makers, specialty pantry items that jush up everyday meals, and books that inspire creativity and exploration. It all is part of her belief that style is equally about what you put on as it is about the life you create around it.
And at the core of it all? It’s women! Almost every single brand in the store is female-founded. That’s a deliberate decision Natalie made early on.
Coconut Grove is a natural extension of her brand. With its leafy streets, historic charm, and effortlessly cool energy, the neighborhood embodies everything for which The Wardrobe & More stands.
“The Grove is a place where people walk everywhere, where things move at a slower, more intentional pace,” she said. “I love that. Even our customers who drive in, once they’re here, we encourage them to take a walk, grab a coffee, soak it all in.”
Pons has created a space where style feels easy, shopping is personalized, and every customer leaves with something that feels just right for them.
“We’re not about trends,” she said. “We’re about finding pieces that fit into your life.”
In a world that’s increasingly digital, there’s something refreshing about a store that invites you to slow down, browse, and connect. Natalie isn’t just selling clothes; she’s curating a lifestyle, one that’s as effortless as a linen dress on an April afternoon, as chic as a well-tailored blazer, and as inviting as brunch with friends.
The Wardrobe & More is located at 3098 Fuller St. (No. 10), Coconut Grove, FL 33133. Visit the shop’s website at www.thewardrobeandmore.com/ to learn more or call 305-763-8662.
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