Producers of Boat, Yacht shows agree to partner in promotion

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Producers of Boat, Yacht shows agree to partner in promotion

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The National Marine Manufacturers Association (NMMA), owners of the Progressive Insurance Miami International Boat Show, and Informa, co-owners of the Miami Yacht Show with International Yacht Brokers Association (IYBA), recently announced a joint venture to showcase both events now being held in Miami on the same dates — Feb. 14-18 — creating the world’s largest display of boats for sale and ultimate destination for boating enthusiasts; bringing a combined $1.3 billion in economic impact to South Florida.

Prompting the partnership is the 2019 move of the Miami Yacht Show to downtown Miami at One Herald Plaza, across Biscayne Bay from the Miami International Boat Show at Miami Marine Stadium, which also is in closer proximity to Miami Yacht Show’s Super Yacht Miami at Island Gardens on Watson Island.

Combined, the shows will bring nearly two thousand of the most sought-after boats, yachts and super yachts to Miami during Presidents Day weekend. The Miami International Boat Show will feature more than 1,400 new boats ranging in size from 10 feet to 100 feet, and the Miami Yacht Show and Super Yacht Miami will feature more than 500 new and brokerage yachts and super yachts ranging from 40 feet to over 320 feet.

The partnership includes a joint advertising campaign, a combination ticket for those looking to attend both events, and free shuttle bus transportation between both shows. What’s more, with both shows conveniently located along Miami’s Biscayne Bay, they are easy to access via dedicated park-and-ride lots, and public transportation, including Miami’s Metrorail and new Brightline train service. The Miami Boat Show also is offering free water taxi service from Bayfront Park and American Airlines Arena, and the Miami Yacht Show will run VIP tenders between its Miami Yacht Show site and its Super Yacht Miami site.

The joint advertising campaign began Dec.1 and runs through both events. With a singular advertising campaign, the shows are reaching a larger audience on a national, international and local level across television, radio, magazines, newspapers, outdoor, digital and social media.

The campaign touts the fact that with both shows now in Miami, boating enthusiasts have access to the largest display of boats and yachts in the world, creating the five biggest days in boating. A theme running throughout the campaign is “Two Epic Shows. Two Thousand Boats.”

“This is the first time both shows — which are owned by two different entities — have come together to answer the question: ‘How can we work together for the greater good of the recreational boating community?’”, noted Thom Dammrich, president of NMMA, which owns and produces the Miami International Boat Show. “Our industry, not to mention the South Florida community, is one cohesive eco-system —when we work together, everyone benefits.

“With our joint advertising campaign, we expect to attract more people to Miami than ever before, which will benefit the shows’ economic impact for Florida, the experience for show goers and exhibitors of both events, and our ability to put Miami on an international stage and showcase this city’s beloved boating lifestyle.”

To buy tickets, access transportation information, and learn about the boats and yachts at each show, visit MiamiBoatShow.com and MiamiYachtShow.com.


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