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Pulse Sports and Entertainment recently announced Brian Bishop as the company’s chief revenue officer (CRO).
“I’m extremely excited to welcome Brian to the PSE family, both as an executive and as partner,” said Jurgen Mainka, CEO and founding partner of PSE. “Brian’s experience and reputation in the global sports and entertainment sponsorship landscape will add great value to our existing and future clients.”
Bishop’s role at PSE will focus on a three-fold approach to servicing a diverse roster of clients, which includes strategic development of sponsorship platforms, analysis and recommendation of sponsorship investment, and sponsorship sales.
“Through the last few years, it’s become apparent that a sport fan’s experiences of their team and the games played has to be as strong virtually as it is in real life, especially among Gen Z and young millennial audiences,” Bishop said. “This means the best engagements are going to integrate best practices from digital, social, stadium, merchandise, and partnership marketing.
“I’m incredibly proud to join the ownership group at Pulse alongside Jurgen, Jean, and the rest of the team to bring this integrated vision to life and realize full potential of fan engagement in the new world today,” he added.
Bishop is a creative and dynamic business development leader with 25-plus years of building teams and sales organizations. Serving in various governmental and leadership roles in his home state of Illinois and executive leadership roles with Harte Hanks, Learfield Sports, The Florida Panthers and The University of Miami.
Throughout his career, Bishop consistently has created unique marketing efforts to improve the bottom line and visibility, as well as enriching the communities he has lived and worked in. His work with the Miami Super Bowl Host Committee helped showcase Miami for the 100th Anniversary Season of the NFL and last major global sporting event prior to the pandemic of 2020. The Miami Super Bowl generated over $400 million in economic impact for South Florida region.
Following Super Bowl LIV, Bishop joined the David Beckham-owned Inter Miami expansion franchise for MLS in Miami. He built a team that was key in securing partnership revenue for the club prior to the pandemic shut down and then working with the executive team of Inter Miami and MLS his team led MLS with the highest revenue retention rate across the league during the Return to MLS and shortened reduced attendance season of 2020.
A Chicago native, Brian and his fiancé Mary Jo share time between homes in Chicago and Coral Gables, and they share three sons and a Gerberian Shepsky rescue named Wags.
