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STH Group, the global leader in sports travel and hospitality, and JTB Corp., Japan’s leading travel solutions providers, have announced the official launch of World Baseball Classic Experiences powered by STH and JTB, the exclusive provider of premium hospitality and travel packages for the 2026 World Baseball Classic.
The sixth edition of the tournament will take place in March 2026, with games hosted in four iconic global destinations – Miami, Houston, Tokyo and San Juan – with 20 countries participating. These host cities will welcome thousands of fans from around the world to watch as iconic players go head-to-head to bring glory to their home country.
The travel and hospitality program represents a new era in international baseball hospitality, designed to meet the expectations of today’s passionate sport and entertainment fans and global travelers. Whether for corporate hosting or lifelong baseball aficionados, World Baseball Classic Experiences powered by STH and JTB delivers seamless access to the game’s biggest stage with the highest level of service including access to accommodation packages, premium seating, hospitality lounges, private suites and one of a kind behind the scenes experiences such as pre-game practice viewing and participation in on-field flag ceremony.
Designed to simplify the journey from planning to game day, we will offer individuals and groups an effortless way to secure their place at the tournament, blending the excitement of international baseball with the sophistication of a fully curated experience.
“World Baseball Classic is the pinnacle of international baseball, and we are excited to bring an all-new and exhilarating way to enjoy the truly international and unique multi-venue tournament,” said Chris John, STH Group CEO. “It also marks the start of major international global events flurry for the American market in the coming years, making this a significant step for not only us but for the region.”
“The World Baseball Classic is one of the most electrifying tournaments in all of sports, and we’re thrilled to bring fans a new level of access and sophistication,” said Sean Flynn, managing director of STH Group – NORAM. “From VIP seating and chef-driven hospitality to unique travel experiences, we’ve built a product that matches the scale and global energy of this tournament.”
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