|
Getting your Trinity Audio player ready...
|
Award-winning firm strengthens the GMCVB’s role in elevating awareness of tourism’s quality-of-life benefits and the importance of tourism marketing efforts through media relations, social media, and strategic communications support
The Greater Miami Convention & Visitors Bureau (GMCVB), the official destination sales and marketing organization for Miami-Dade County, recently appointed rbb Communications as its corporate communication and external affairs public relations agency of record. In partnership with the GMCVB’s corporate communications and external affairs team, rbb will share the positive benefits of tourism promotion that support Miami-Dade’s economy as well as the GMCVB’s community engagement and outreach programs that impact Miami-Dade residents, cities and neighborhoods.
“Miami continues to evolve as a world-class destination for travel, business, and culture,” said Lisa Ross, president of rbb Communications. “Spotlighting the GMCVB, it’s “Brought to You by Tourism” campaign, and the organization’s connections to the destination’s diverse communities, we have tremendous local pride in partnering with the GMCVB to help ensure a brighter future for all county residents.”
rbb brings more than three decades of communications excellence and has represented airlines, cruise lines, destinations, hospitality brands, and tourism boards. As GMCVB’s communications partner, the agency will work closely with the GMCVB to highlight the organization’s role in economic development, community stewardship, and as a travel industry leader.
“As we advance the GMCVB’s corporate communications and external affairs strategy, we’re excited to collaborate with rbb—whose local expertise, creative energy, and strategic insight make them an ideal partner to use the power of storytelling to humanize the wide-reaching impacts of tourism,” said GMCVB President and CEO David Whitaker.
rbb, a national integrated communications firm and six-time ‘Agency of the Year,’ is recognized as a champion in the field of PR, digital/marketing, and creative services. rbb was recently named a 2024 Top 100 Elite Agency by PR News, is listed among PRWeek’s 2023 Top Global PR Agencies, and is among Forbes’ Best PR Agencies in America. Last year the agency received the ‘Best Of’ Silver Anvil Award from the Public Relations Society of America.
To learn how rbb can make a difference for your business, visit rbbcommunications.com.
About rbb Communications
rbb Communications is an award-winning fully integrated agency and Champion of Breakout Brands ™. rbb’s talented counselors, creators, and connectors drive communications programs that build emotional connections with audiences that show on the bottom line. rbb offers PR/media relations, digital, social & influencer marketing, corporate communications/thought leadership, crisis/reputation management, creative content and advertising. Specialty practices include energy/sustainability, travel/hospitality, professional services/B2B, healthcare, and consumer marketing. For more information, visit rbbcommunications.com or call (305) 448-7450.
About the Greater Miami Convention & Visitors Bureau
The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited, independent not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and Miami Beach for leisure, business, meetings and conventions. For additional information, visit www.MiamiandMiamiBeach.com/About-GMCVB or call 305-539-3000. Stay connected with the GMCVB by following us on our corporate communications and external affairs social media channels: Instagram and X @GreaterMiamiCVB and LinkedIn/GreaterMiamiConvention&VisitorsBureau.
