Multidisciplinary brand culture and communications firm (add)ventures announced today that it has been selected as the agency of record for AOC Latin America. Headquartered in Taipei, Taiwan, AOC International is a multinational electronics company and subsidiary of TPV Technology, a Fortune China 500 electronics company and the world’s largest manufacturer of computer monitors. Founded in 1934, AOC currently sells to more than 100 countries worldwide.
(add)ventures will lead all of AOC Latin America’s marketing activities, including but not limited to creative, design, promotions, product launches, video and trade marketing. The firm will serve markets in the Caribbean islands and all Latin American countries, with the exception of Brazil, Chile, Peru, Argentina and Puerto Rico.
“We opened the (add)ventures Miami/LATAM gateway hub to serve renowned international brands like AOC, and this partnership affords our team an opportunity to do so,” said Stephen Rosa, president and chief executive officer of (add)ventures. “We couldn’t think of a better place to inform and inspire the U.S. Hispanic marketing work we do than in Miami, the commerce capital of Latin America.”
“This new partnership reiterates the importance of global business,” added Joel Velez, managing director, strategy/creative of (add)ventures. “We are excited for our team to transcend frontiers, as Miami is the gateway to the Americas and the Caribbean. This represents huge economic and strategic opportunities.”
Backed by more than 60 years of experience, TPV is trusted for its user-friendly and technologically advanced high-definition display technologies that seamlessly align with consumers’ digital needs. TPV became the largest display manufacturer in the world after acquiring part of Philips’ monitor and entry-level flat screen television manufacturing business in 2005. A daughter company of TPV, AOC designs products ranging from curved and rapid response monitors to multifunctional televisions and tablets that elevate users’ creative, gaming and corporate experiences.
About (add)ventures
(add)ventures is an award-winning, multidisciplinary brand culture and communications firm headquartered in New England, with offices in Miami, Fla. and New York City, N.Y. and partnerships with firms in Argentina and Estonia. Founded in 1989, (add)ventures combines strategic intelligence and creative genius to inform, inspire, recruit and retain brand stakeholders. The firm works with Fortune 500 companies, industry and innovation leaders, leading universities, major nonprofits and governments to create unique, multidisciplinary digital brand communications.