Brazen Bosom’s merchandise changes conversation surrounding breast cancer


After experiencing the unique struggles brought on by breast cancer, four South Florida marketing professionals have launched Brazen Bosom during Breast Cancer Awareness Month in October to encourage an open dialogue and in-your-face awareness of all stages of the journey.

“We’ve been there; we know the struggles. Authenticity is what fuels our passion,” said Marlene Herrera, a Brazen Bosom co-founder and breast cancer survivor, who was diagnosed in 2019 thanks to early detection.

Brazen Bosom sells merchandise emblazoned with bold, honest messaging for anyone impacted by breast cancer — previvors, fighters, survivors, thrivers and supporters. The organization designs and sells high quality T-shirts, beanies, stickers and more, each with “raw and unapologetic” phrases and images that reflect the real struggles of this disease, which impacts one in eight women in the United States every year.

A portion of Brazen Bosom’s proceeds will benefit a local grassroots organization, 305 Pink Pack, which provides breast cancer patients services such as meal trains, home cleaning, and transportation.

Brazen Bosom spent six months researching, designing and testing merchandise, crowd-sourcing sponsors and speaking with breast cancer survivors, fighters and supporters to learn about their journey and what inspired them during such a difficult time.

Initially, the focus of Brazen Bosom was face-to-face connections, sharing stories and participating in events geared toward breast cancer patients, survivors and supporters. Given the COVID-19

pandemic, the group has shifted to a virtual platform, creating conversations and raising awareness online.

Merchandise is available on the website at

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