Florida Blue Names New Market Leader for Miami-Dade

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Florida Blue, the state’s Blue Cross and Blue Shield plan, recently announced the addition of Al Molina to the South Florida team as market leader for Miami-Dade and Monroe Counties to support the diverse needs of members and businesses in the region.

Molina will develop, lead and execute a hyper-local strategy for Florida Blue that includes sales, products, analytics, provider networks, care management, as well as local marketing and community relations. He will continue Florida Blue’s many business and community relationships while extending the regional team’s reach and impact, neighborhood-by-neighborhood.

“At Florida Blue, we live in and provide support to the communities we serve,” said David Wagner, market president, Florida Blue. “Our mission of helping people and communities achieve better help is only amplified by this unique model that positions us to make health care more affordable and accessible for every Floridian.”

Alvaro “Al” Molina began his career as a Respiratory therapist, working for Baptist Hospital and many local hospitals. In 1996, he launched a ventilator case management company where he worked with managed care companies. He ran the company until 2016 when he transitioned to Kindred Healthcare Managed Care where he became Executive Fellow and eventually CEO in 2019. In 2022 he was promoted to Market CEO for the hospitals in Coral Gables, Hollywood, and North Florida Kindred in Jacksonville. A Miami native, Molina attended Florida International University and graduated from the University of Miami with an Executive MBA.

About Florida Blue

Florida Blue, Florida’s Blue Cross and Blue Shield company, has been providing health insurance to residents of Florida for more than 75 years. Driven by its mission of helping people and communities achieve better health, the company serves more than 5 million health care members across the state. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association.


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