Finding the perfect couturier to make today’s trendy woman the belle of the ball no longer requires a trip to Paris or Milan, but rather a simple sojourn to Ella Bella Rozio Couture on 264 Alhambra Circle in the City Beautiful.
Mother and daughter team, Rocio Sanchez and Ella Tello, have established the perfect alchemy to draw out the Cinderella in every woman. Rocio’s over 25 years experience as an international fashion label and her daughter’s modern sensibility of what today’s fashionable woman needs, gives the duo an unsurpassed edge in the fashion industry.
As the first couture designer on Miracle Mile in 1988 amongst a sea of bridal shops, Rocio earned her experience in the then burgeoning design industry of the 80’s by putting to good use her fashion design degree from the Fashion Institute of Technology in New York city, as well as her specialization in French Design at L’Ecole des Beaux Artes and apprenticeship at Chanel Paris, France.
Fast forward to today and the now mother of three along with her daughter, Ella have created a dynamic design business. Ella, who was attending Pepperdine University in Malibu, California in 2005 as an acting major, realized fashion design was her true calling. She discovered this while helping her mother teach summer design workshops at The Institute of Fashion.
“I never really thought I wanted to do this because that’s what Mom did. But I realized I had a natural aptitude for it while doing wardrobe work in theatre classes at school. I fell in love with the business when I got to teach and transmit to kids what seemed to come naturally to me from growing up in the business,” explained Ella. She decided to continue collaborating with Mom and ultimately graduated with a Bachelor of Fine Arts in FashionDesign from Miami International University of Art and Design.
Today the mother and daughter duo dress women from Hispanic media celebrities, to cast mates on the Real Housewives of Miami as well as a wide range of ladies preparing for their Wedding Day, Red Carpet Event, Quinces, Bat Mitzvah, Prom or other Special Occasions. “At our one- stop Bridal Shop we take all the nervous jitters away from the bride helping them choose the right style, color, and fabric for their perfect day. From start to finish we uniquely customize their special occasion. They truly feel special when their dream dress is manifested, beautifully fitting like a glove before their very eyes,” says Rocio.
The elegant richly colored fabrics, trimmings, and accessories on display in the boutique are selected in-house, and all of the consultations and fittings are done at Ella Bella Rozio Couture. Rocio continues: “we create one-of-akind designs for all unique proportions so that their natural beauty is complimented. There is no middle man to get in the way, so they are able to offer couture clients the highest quality fabric, design, and workmanship at competitive prices; and certainly no ‘made in China’ labels to speak of at Ella Bella Rozio Couture.”
At Miami Fashion Week last year the design team premiered their Ella 1 Dress, a simple black dress with detachable pieces for different looks. The contouring fabric slips on and off wrinkle free. The detachable garment pieces are made of jersey, vibrant silk colors, taffeta, laces, chiffon, sequence and organza. “You can literally have 70 different looks all wearing the same outfit essentially with the Ella 1 Dress. Transform your look from a daytime executive to a glamorous vixen. It is the solution for today’s woman seeking couture design apparel in a challenging economy,” says dress designer Ella.
Mother and daughter both credit family matriarch and artist Rocio Sanchez, Rocio’s mother and Ella’s grandmother, for ultimately inspiring their dream business.
The two have not forgotten to give back to the community for their success. They have opened the doors of their atelier to help tomorrow’s young designers tap into their creative ability and immerse themselves first-hand into the amazing world of fashion. Future designers learn the complete concept of collection design, textiles, garment construction, and even runway modeling! Their award winning Institute of Fashion has educated over 600 students in the field of fashion!
For more information Contact Rocio and Ella fashion designers at Ella Bella Rozio Couture. 264 Alhambra Circle in Coral Gables. Visit www.ellabellaroZio.com or 305-663-1070.