Every major organization uses its logo as a visual representation or symbol of what the company’s purpose or mission stand for. The Miami-Dade County Public Schools (M-DCPS) logo was designed more than fifteen years ago, with the image of an open book, and our message: “Giving our students the world”. This logo portrayed innovative educational choices that offer skills and knowledge to help students transition into college and career readiness.
In the years since our current logo debuted, we have seen changes in the way we teach, the way students learn, and the tools we use to facilitate classroom instruction. We provide dynamic programs that open the doors to success, and our classrooms and schools have evolved before our eyes. Pencils, papers, books and chalkboards have given way to electronic whiteboards, touch-screen tablets, and paperless classrooms. With Wi-Fi access to the Internet at all of our schools, teaching and learning have evolved.
M-DCPS has transformed into a world-class education system, recognized nationally as one of the country’s most academically successful. It is time that all aspects of our image–including our logo–represent the impact we have had on the 21st century learning environment. To fill this need, integrating our five year strategic plan, “Vision 20/20”, the district has launched #MDCPSRefresh. This initiative provides an opportunity for the public to participate in redesigning our logo through a community-wide contest that will earn the winner $2,500 and bragging rights.
The contest is open to all Florida residents including students, parents and staff, as well as amateur and professional communicators. A committee of judges, comprised of students, parents, teachers, and marketing and public relations experts will assist in the initial phase of the competition. Once the entries have been narrowed down, the community will have the opportunity to vote online for their favorite design, becoming a part of the judging process. The winning logo will be presented to the School Board at its monthly meeting in May 2017.
We hope to begin the conversion to our new logo during the summer of 2017, as we prepare for the 2017-18 school year. Follow the latest news on our social networks using the hashtag #MDCPSRefresh. For additional information, or visit https://mdcpsrefresh.dadeschools.net/.
