Esserman Nissan/VW Purchased by Local Family

Esserman Nissan and Esserman VW, staples of the Miami community for over 25 years, have been purchased by a Miami native. “As a family locally owned and operated dealership we can do so much more for our customers and are able to go that extra mile to guarantee a wonderful car purchasing experience,” said new owner Roger Tovar. Miami’s newest dealerships celebrate their grand opening at the intersection of the Palmetto Expressway and 57th Avenue. The dealerships, appropriately named Palmetto57 Nissan and Palmetto57 VW, reside on nearly 15 acres of land and are focused on bringing the best customer service and lowest prices to the Miami area. The new dealerships feature one of the largest Nissan and Volkswagen inventories in the country and a renewed focus on customer service.

Mr. Tovar has significant past experience in a number of companies in Miami and throughout the Caribbean representing global brands such as Coca-Cola, Cadburry Schweppes, Anheuser Busch, Ford, Honda, Kia, Pricewaterhouse and others.  During his business career Mr. Tovar has maintained close ties to his hometown of Miami and is proud to be back and doing business here again.  It is also with great pride that he is able to employ approximately 175 highly trained and dedicated automotive experts in the industry.

The advantage of being locally owned and operated comes through from the moment you step foot in the dealership. The Palmetto57 team understands the car-buying experience and is dedicated to making it as wonderful and stress-free as possible. “It was very important for me to be involved on a day to day basis; Palmetto57 Nissan and Palmetto57 VW are family owned, by a local Miamian. So anything I can do to help my hometown is an honor,” says Mr. Tovar.

Rogelio (Roger) Tovar began his business career at Pricewaterhouse, eventually transitioning to CC1 Companies and De la Cruz companies where he spent over 14 years, eventually serving as President/COO. He has also served as a board member for numerous charitable organizations. He resides in South Florida with his wife and three daughters.

For more information on the Palmetto57 Nissan and Palmetto57 Volkswagen, or more information on Roger Tovar please contact Creative Marketing Partners, 305-445-7171; email:

By Maura Caizadilla

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