Mayor Cason cuts ribbon opening Martinizing Signature in Gables

Pictured at the ribbon cutting for the grand opening of Martinizing Signature in Coral Gables are (l-r) Patricia Bohrer; Jorge Maspons, general manager, Martinizing Signature; Mark Trowbridge, president, Coral Gables Chamber of Commerce; Coral Gables Mayor Jim Cason; Jerry Laesser, Martinizing corporate vice president of marketing and franchise development; Bernardo Davalos of Martinizing Signature, and Maria Maspons.

Coral Gables Mayor Jim Cason recently cut the ceremonial ribbon on the new Martinizing Signature location, signaling the opening of the first Miami-Dade County location of the internationally successful fabric care brand. Martinizing Signature is located at 1430 S. Dixie Hwy., in the elegant new Santona Corner Building, Suite 102.

More than 50 community and business leaders attended a grand opening champagne reception and open house in December, and congratulated manager Jorge G. Maspons on the opening of the new Coral Gables business.

Among those attending, along with Mayor Cason, who presented Maspons with a city seal, were Mark Trowbridge, president of the Coral Gables Chamber of Commerce, who presented a proclamation; Jerry Laesser, Martinizing corporate vice president of marketing and franchise development; Bernardo Davalos, partner, Martinizing Signature; Danny Taha, developer and president, Santona Corner; Mariano Miguel, vice president, Uniwasher; Tom Bates, owner, Batewood Construction; Ygnacio Garcia, private banker, JP Morgan; Anita Pickens, owner, SpeedPro Imaging; Jose Torres, managing partner, FranNet; Daniel de la Vega, broker, One Sothebys International Realty; George Lattke, sales representative, Phenix Supply; Ann Goodman, president, Historic Preservation Association of Coral Gables; Louise Gross, past president and current board member, Business Referral Group, and Evelyn Budde, former board member, Coral Gables Foundation.

The Coral Gables location is a new store concept in a special niche market, for clients who want to see their special garments and fine fabrics restored to their very best look and feel.

“Martinizing Signature exemplifies the concept of a boutique dry cleaner, where customers are invited to an upscale retail environment and receive the finest quality and a personalized service experience,” Maspons said. “This is a new brand in a special niche market, for clients who want to see their special garments and fabrics restored close to new.”

Martinizing Signature is an on-premise garment care operation that utilizes a unique combination of environmentally safe cleaning solutions, advanced finishing equipment, and specialized garment care processes. Attention to detail, precise cleaning methods, meticulous hand finishing and exquisite packaging are all part of Martinizing Signature’s approach to achieving exceptional quality.

In business since 1949, Martinizing Dry Cleaning is one of the oldest and the most recognized brands in the dry cleaning industry. It is the largest dry cleaning franchisor in the United States, with locations in seven other countries and U.S. territories.

In 1949, Buffalo, NY, chemist Henry Martin revolutionized the industry by introducing the concept of on-premise dry cleaning using a newly developed, nonflammable chemical.

Currently, more than 160 franchisees operate 500 stores in the United States and seven foreign countries including Canada, Mexico, Ecuador, Peru, Germany, Japan, Indonesia and U.S. territories.

Santona Corner, where the new Coral Gables business is located, was designed by award-winning Miami architect Roney Mateu, AIA, named AIA Miami Architect of the Year in 2010.

For more information on the new Coral Gables business, contact Martinizing Signature at 786-474-6280.

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