Cole Brockway continues family tradition at Bill Ussery Motors

Cole Brockway continues family tradition at Bill Ussery Motors

Cole Brockway

Bob Brockway, chair and CEO of Bill Ussery Motors, parent company of Mercedes-Benz of Coral Gables and Mercedes-Benz of Cutler Bay, recently announced that his son, Cole Brockway, has joined the business as the fourth generation of family leadership.

“I was born into this business and am dedicated to our dealerships’ continued growth and success, and nothing makes me happier than my son stepping up to take on a major role in its operations,” said Bob Brockway. “He is going to do great and will maintain the tradition of excellence that got us to where we are today.”

“I am honored to begin working at this remarkable business that my great-grandfather, Bill Ussery, founded in 1953. I look forward to helping shape the future of Mercedes-Benz of Coral Gables and Mercedes-Benz of Cutler Bay,” said Cole Brockway, who grew up in Miami and recently graduated from Texas Christian University. “I am going to hit the ground running and am just excited to learn the business from A to Z.”

Cole Brockway, a resident of Coral Gables, joins a long line of delivering the finest in luxury automobiles to areas surrounding Coral Gables and, with the addition of Mercedes-Benz of Cutler Bay six years ago, business has grown tremendously from Pinecrest to West Kendall and down through the Florida Keys. The dealerships continuously break sales and service records for Mercedes-Benz because of its focus on putting the customer first, always.

“I am so proud of our legacy of family ownership, which will continue with Cole, and believe this truly makes a difference to our customers,” said Bob Brockway.

A major supporter of South Florida’s civic, charitable and educational institutions, Bill Ussery Motors contributes to more than 50 non-profit organizations each year. The Brockways provide significant financial support and volunteer their time to help worthy organizations like the American Red Cross, American Cancer Society, CHARLEE Homes for Children, Community Health of South Florida, Chapman Partnership and Miami Science Museum. “Our spirit of community support will certainly continue with Cole’s position at the dealerships,” said Paula Brockway, company owner and, most notably, proud mom. “Cole will be dedicated to making sure our companies retain their unique focus on community. It is who we are.”

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