Orange Bowl engages business with Kicks for Kids Challenge

The Orange Bowl recently announced its new Kicks for Kids Business Challenge, a program providing South Florida business owners the opportunity to get involved in giving back to the local community, and to make a splash on the biggest stage in college football.

The Kicks for Kids Business Challenge will support the Orange Bowl’s newest youth program by the same name.

Entering its second year, Kicks for Kids provides South Florida children with new or gently used athletic footwear, ensuring them the opportunity to participate in and reap the rewards of youth sports and exercise. Last year, more than 1,000 children received shoes as a result of the program, enabling them to play sports, and in turn, benefit in the way of leadership, socialization, cooperation, interpersonal skills and overall health.

To drive collections this college football season, the Kicks for Kids Business Challenge invites locally based businesses to join in the collection. The business that collects the greatest number of youth athletic shoes, and/or makes the largest donation to the Kicks for Kids program will be awarded a 2013 Discover Orange Bowl marketing package valued at more than $25,000. It’s a chance to market the business to approximately 70,000 fans who will be in attendance and millions watching at home.

Components of the grand prize package will include:

• Four tickets to the 2013 Discover Orange Bowl;

• Four tickets to the Orange Bowl Game Day Fan Zone;

• A parking pass; • One page advertisement in the 2013 Discover Orange Bowl game program;

• One video board mention during the 2013 Discover Orange Bowl; • A dedicated website story on;

• One page advertisement in a future issue of Inside the Orange Bowl magazine, and

• One TV feature segment on a future Inside the Orange Bowl TV show airing Tuesday afternoon on Sun Sports.

“Kicks for Kids is a tremendous program that eliminates the most basic road blocks so South Florida kids can participate and reap the benefits of sports,” said Eric Poms, CEO, Orange Bowl Committee. “Last year the Orange Bowl donated 1,000 pairs of shoes and this year we are increasing our goal to 1,500.

“The Kicks for Kids Business Challenge is an exciting way for the Orange Bowl to engage the local business community while helping as many children as possible.”

The Kicks for Kids Business Challenge will run through Nov. 30. For more information including registration, shoe collection and full contest rules, visit online at

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