Williamson Automotive’s GM has long history with Cadillac

Williamson Automotive's GM has long history with Cadillac

Jeffrey Rogers

Williamson Automotive’s GM has long history with CadillacFormer Coral Cadillac general manager Jeffrey W. Rogers took over the same position at Williamson Automotive on June 11. The position was held by Mark Naszradi, a longtime colleague of Rogers who offered him the position at the Cadillac, Buick and GMC dealership after deciding to move back home to Michigan for family reasons.

“I’ve been with Cadillac for 38 years and have known Mr. Williamson and his family for some time; they’re a wonderful family,”Rogers said.

“It’s a larger store with bigger opportunities, so I jumped at the chance.”

Rogers grew up just outside of Detroit, learning and loving the car business. His father, James Rogers, worked for 28 years as an executive for Cadillac Motor Car’s wholesale department. Conversely, the younger Rogers was drawn to the retail side of the business.

“Every day is different in the retail business of the car industry,” he said. “Every day I meet different people and am put in different positions. When I wake up in the morning I don’t know what the day is going to bring. Some jobs, you know what to expect — day in, day out. That’s just not for me.”

He began his long career with the automobile brand at Don Massey Cadillac in 1977 as a parts driver, an entry-level position at the dealership. From there he worked his way up to parts manager, service manager, assistant sales manager and, eventually, finance manager.

In 1995, an even bigger opportunity presented itself when Massey purchased another dealership in the Detroit area. “He tapped me on the shoulder and told me I was going to be the GM of that store and run it for him, so I did that until 2002,” he said.

But in 2002 Massey sold all 16 of his dealerships to Sonic Automotive, a public company. Rogers remained on as GM, working under the new ownership for five more years. By 2007, however, things in Detroit had become so dire that he decided to leave for the sunnier setting of South Florida.

“At that time, I could see the economic crisis settling into the Detroit area and the future just didn’t look good,” he said. “I kind of reassessed my situation and said, ‘I think I want to work in Florida. I’m going to retire in Florida some day, so let me take a look.’”

He came on as GM at Coral Cadillac in Pompano in 2007 and worked there for eight years until his old friend Mark Naszradi, with whom he had worked at Don Massey 38 years ago, made that serendipitous phone call.

“One of the reasons I chose to leave my former dealership is that Williamson Automotive serves a much larger area — Miami,” he said. “It’s one of the premiere Cadillac and General Motors dealerships in the country. It’s won many, many awards for customer satisfaction and sales excellence.”

Walking around Williamson Automotive’s showrooms and service departments, prospective customers and clients no doubt will be impressed by the countless accolades the company has amassed during its lengthy tenure serving South Florida. Rogers asserts that any changes he brings will be minimal, as there are few improvements that truly need to be made.

“The Williamson family has been in Miami for almost 50 years and they’re the ones who have brought this dealership into prominence and have done so many wonderful things in the community,” he said. “I’m just here to help in that endeavor.”

For more information, visit www.WilliamsonAutomotiveGroup.com or call 1-877-228-6093.

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