GOJA and SellersFunding Enter Strategic Partnership


E-commerce entrepreneurs know well that retailing is exceedingly capital intensive. So when two global powerhouses partner with solutions to lessen the barriers that Amazon sellers face in scaling their businesses, that’s exceedingly good news.

Doral-based GOJA, the world’s most experienced Amazon operator and aggregator, is joining forces with SellersFunding, the leading digital provider of integrated financial services solutions for up-and-coming ecommerce entrepreneurs.

SellersFunding provides access to working capital and daily advances to achieve consistent, predictable cash flow. GOJA brings 12 years of experience growing Amazon brands and providing exit solutions for passionate business owners.

“At GOJA, we believe in preserving the value, passion, and commitment to growth that is at the heart of the Amazon entrepreneurs with whom we work,” says GOJA Founder and CEO Walter Gonzalez.

“SellersFunding shares our vision for the future of Amazon-based entrepreneurship,” Gonzalez added. “Together we can help Amazon sellers through their complete journey, from operational demands, like access to capital, to how to prepare for a smooth and profitable exit.”

According to Ricardo Pero, CEO of SellersFunding, “Entrepreneurs face unique challenges in growing their businesses on Amazon. The GOJA team knows what it means to create a brand from scratch and grow it over time.”

Pero notes that the unique partnership brings together intellectual and financial capital, as SellersFunding is “uniquely positioned to provide working capital to increase reach and grow product inventory – while GOJA brings in a wealth of Amazon expertise, and exit strategy solutions that ensure sellers have a path to success, no matter their unique journey.”

This partnership exemplifies the commitment to creating real value in the marketplace for both entrepreneurs and their brands. GOJA + SellersFunding will launch educational resources designed to maximize value for Amazon sellers with big goals and great products all over the world.

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