|
Getting your Trinity Audio player ready...
|
The Italians have a saying, “fare ciò che ami,” which means “do what you love” – to which Alberto Gonzalez quickly adds, “But also love where you’re doing it.”
Having worked in the small kitchen appliance industry for 20 years, with such companies as Whirlpool and Oster, there is little doubt that Gonzalez loves what he does – especially now that he serves as VP of Sales & Marketing for Berkel USA. Gonzalez gets to stand behind a unique high-end product that truly combines function and beauty – a robust line of Italian-made luxury products and equipment led by the Berkel iconic Volano Flywheel Slicer.
“Berkel’s legendary slicers offer an opportunity to experience the luxury of premium Italian-made performance in a whole new way,” says Gonzalez. “Our slicers are a dynamic, functional work of art that not only perform, they add to the aesthetic of a well-appointed home.”
For Gonzalez, it is only fitting that Doral was selected as Berkel’s U.S. headquarters five years ago. It’s an ideal location not only offers fast access to all primary channels for product distribution via air, sea, and land, but also because they are based in a fast growing city that is recognized as one of the most culturally diverse in the nation.
And with that dynamic growth and energy comes an appreciation of the aesthetic and “living the good life. Doral is becoming a noted center in South Florida for the culinary arts, public art, interior design – and even has an emerging design district.
“That’s perhaps why the city of Doral and Berkel are a perfect pairing,” says Gonzales, who has been a resident here for more than 20 years. He knows the city well, and knows it is in exactly the right place for a showroom. In fact, Berkel’s facility is just a few doors down from the Doral Contemporary Art Museum (DORCAM).
“The city is alive with art,” he notes. “And here you will also find the Berkel – because Berkel embodies the pursuit of all things beautiful and unique.” The pursuit of perfection as well. All tolled, this translates into the most attention to details, which Gonzalez says is possible only thanks to an entirely artisanal production process.
“The high-precision mechanical features enhance the quality of the sliced product and blend with the beauty and extraordinary appeal of Berkel slicers,” he adds.
The legendary Volano Flywheel Slicer is highly popular among discerning consumers, interior designers, and food enthusiasts who are drawn to the beauty of this elegant manually operated high-end appliance that slices everything from salami – including prosciutto, prosciutto, bresaola and pancetta – to charcuterie, fruit, and vegetables. In addition to the Volano Flywheel Slicer, the Berkel line offers electric slicers, premium knife sets, and show-stopping champagne sabres – all available for purchase at the Doral showroom.
“This is a place to marvel at what these slicers can do and to understand their potential. It is only natural that we’d want to invite the world in to learn about, and experience our products firsthand.”
Berkel products are also sold at stores such as Williams Sonoma, Bed Bath & Beyond, and at exclusive kitchen-design company showrooms nationwide, as well as via online marketplaces including eBay and Amazon.
For over 120 years, Berkel has stood for perfection, reliability, innovation, and durability. A set of values handed down with pride and shared every day with those who use and love the products make Berkel not just a trademark, but a lifestyle and passion.
The Berkel Showroom is located at 5675 NW 84th Avenue, Doral, Fla., 33166 and is open to guests Monday through Friday, 9am-5pm. Learn more at https://www.theberkelworld.com/us.
