On July 19th, Joaquina will bring the vibrant vision from her collection to life with a one-of-a-kind bedroom takeover at JCPenney’s Dadeland Mall — an immersive experience inspired by her personal diario. This unique event will feature:
-Q&A with Joaquina
-Journaling corners
-Spaces inviting visitors to leave notes to their younger selves
-And a live in-person performance by Joaquina

Latin Grammy winner Joaquina and JCPenney have joined forces to launch the Be Electric collection– a deeply personal back-to-school fashion collab inspired by her lyrics, her dreams and the story that shaped her.

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