There’s something new in the air, and on the ocean, and in the warehouses, and on the highways, and at the brokerage houses.
When it comes to a corporate name, it’s probably a good idea that it incorporates all that the company does. But in the case of Prime Air & Ocean Cargo, the list got so long it couldn’t even fit across company letterhead!
“New Years is all about new beginning, so what better time to formally announce the new name of Prime Air & Ocean Cargo, one of our biggest divisions, to Prime Logistics,” says Roger Paredes, CEO of Prime Group Holdings. “And in the process, it effectively affirms our emergence as a major global leader in the worldwide logistics market.”
The transition started slowly late last year, showing up first in email addresses, on stationery, and then in the logo on the company web page. But all along, it’s been business as usual at Miami-based Prime Logistics.
With offices and warehouse facilities in Miami, New York, and Los Angeles, Prime Logistics has a unique ability to streamline, optimize, and expedite freight to and from the U.S. for a wide range of major industries. They do so by capitalizing on long-time relationships with major air carriers and ocean lines, in order to offer competitive rates and ample space to destinations all around the world.
Under it’s new name, Prime Logistics will continue to support the shipping needs of multiple trans-global companies including makers of electronics, hospital equipment, automotive parts, fresh-cut flowers, and even vaccines – just to name a few.
Founded in Ecuador, the company was originally named Prime Air because it focused solely on air freight forwarding between Quito and Miami. But soon after setting up shop in Miami in the early 2000s, customers and importers here started requesting service to other destinations.
“Initially we resisted, because it was seemingly outside our area of expertise. But as the requests continued, we recognized it as an opportunity to step up to do what needed to be done and meet the new demand,” said Paredes. “At that point we decided to form a company called Prime Air Cargo.”
Next came a flood of requests to ship by sea, so the company jumped in to fill that void. In the process, company name had to be changed again, to reflect our expanded scope of operations – and so was born the name Prime Air & Ocean Cargo.
Over the years, the trajectory of service took the company to new heights, by including trucking services within the continental U.S., warehousing, customs brokerage services, and more.
“And so it was time yet again for a name change, presumably for the last time because I believe this final iteration truly reflects all the services we presently offer – and may offer into the future.
“Prime Logistics clearly fits the bill, ” he added, “because in just two words it succinctly and clearly affirms our emergence as a major one-stop-shop in the field of international logistics.”
Today, under it’s new name, Prime Logistics continues to provide logistics and related services for multiple trans-global companies including makers of electronics, hospital equipment, automotive parts, fresh-cut flowers, and even vaccines – just to name a few.
Big or small – whether it’s one box, one pallet, or a company-wide logistics management operation – call Prime Logistics at 305-592-2044 or visit www.primelogisticsgroup.com.