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Fashion is confidence, creativity and self-expression – and few embody that philosophy quite like Natalie Pons. As the founder and creative force behind Wardrobe & More, a beautifully curated boutique gracefully tucked into the corner of Grand Avenue and Fuller Street in Coconut Grove, Pons has turned her love of timeless style into a thriving community hub.
More than just a place to shop, Wardrobe & More is a celebration of individuality, connection and style with substance. With a sharp eye for unique, elevated pieces and a deep commitment to showcasing female-led brands, Natalie has created a space where fashion feels effortless and personal – where finding “something special” is part of a relaxed, inspired experience.
At the heart of it all is Natalie herself – a tastemaker, entrepreneur and community-builder whose easy elegance makes Wardrobe & More as welcoming as it is chic.
West Coast Cool Meets Miami Soul
Born and raised in Miami, Natalie always had an eye for style, but her fashion philosophy was equally shaped by the years she spent on the West Coast. Studying in Seattle and later living in California, she was drawn to the region’s relaxed yet sophisticated aesthetic. Clothes that look put together, without trying too hard. Think classic denim, crisp button-downs, slouchy knitwear and that perfect “borrowed-from-the-boys” tailoring that just works.
“I’ve always loved Diane Keaton,” she shares. “The way she wore those oversized blazers and trousers in Woody Allen movies – there was an ease to it, but it still felt chic.” That balance is exactly what she brings to her boutique.
After a successful 15-year career in marketing and PR, Natalie yearned for something more personal, something tactile. So, in 2015, she took a leap of faith and opened The Wardrobe, a boutique dedicated to well-made, easy-to-wear fashion. It was an instant hit. But by 2020, she felt the store had outgrown its original vision.
“Fashion is just one part of how we express ourselves,” she says. “Our homes, our routines, our little daily rituals – they all play a role as well.”
So she expanded: The Wardrobe became Wardrobe & More, a concept store that now offers home goods, pantry staples, books and artwork. Because, as Natalie puts it, “Why stop at just dressing well when you can live well, too?”
Effortless, Elevated Essentials
When it comes to fashion, Natalie believes in timeless essentials over trends. The racks at Wardrobe & More reflect just that: perfectly worn-in denim, crisp poplin shirts, cozy yet refined knitwear and pieces that transition seamlessly from one season (or one occasion) to the next.
“I’m all about investment pieces,” she says. “Things you can wear over and over again that always feel fresh.”
The “more” is just as thoughtfully curated. The boutique is stocked with hand-thrown pottery from independent makers, specialty pantry items that zhuzh up everyday meals and books that inspire creativity and exploration. It’s all part of her belief that style is equally about what you put on as it is about the life you create around it.
And at the core of it all? Women. Nearly every brand in the store is female-founded – a deliberate decision Natalie made from the start.
The Coconut Grove Lifestyle
Coconut Grove is a natural extension of Natalie’s brand. With its leafy streets, historic charm and effortlessly cool energy, the neighborhood embodies everything Wardrobe & More stands for.
“The Grove is a place where people walk everywhere, where things move at a slower, more intentional pace,” she says. “I love that. Even our customers who drive in, once they’re here, we encourage them to take a walk, grab a coffee, soak it all in.”
Style, and Make It Personal
Natalie has created a space where style feels easy, shopping is personalized and every customer leaves with something that feels just right for them.
“We’re not about trends,” she says. “We’re about finding pieces that fit into your life.”
In a world that’s increasingly digital, there’s something refreshing about a store that invites you to slow down, browse and connect. Natalie isn’t just selling clothes – she’s curating a lifestyle. One that’s as effortless as a linen dress on an April afternoon, as chic as a well-tailored blazer and as inviting as brunch with friends.
ABOUT THE WARDROBE AND MORE
The Wardrobe And More is located at 3098 Fuller St. (No. 10), Coconut Grove, FL 33133. Shop hours are Tuesday – Saturday, 11 a.m. to 6 p.m. (closed Sundays and Mondays). Visit the wardrobeandmore.com to learn more or call 305-763-8662.
