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Communications and business strategy executive Emigdio Rojas has been elected to the Board of Directors of the NAMI Miami-Dade County, the local affiliate of the National Alliance on Mental Illness (NAMI), the nation’s largest grassroots organization dedicated to supporting individuals and families affected by mental illness.
Rojas brings over two decades of experience in strategic communications, marketing, and community engagement across the United States and Latin America. He is the Founder and CEO of Red Collective, a Miami-based strategic communications, marketing, and business consulting firm serving organizations across the Americas.
As a member of the board, Rojas will support the organization’s mission to provide education, advocacy, and support, as well as public awareness programs, that improve the lives of individuals and families affected by mental health conditions.
“Mental illness requires urgent attention and sustained community commitment,” said Rojas. “I am honored to join the Board of NAMI Miami-Dade and contribute to advancing awareness, reducing stigma, and expanding access to resources that support mental health across our community.”
Susan Holtzman, CEO of NAMI Miami-Dade County, welcomed the appointment. “We are delighted to welcome Emigdio to the Board of Directors,” said Holtzman. “His extensive experience in communications and community engagement will help strengthen our efforts to raise awareness about mental health and expand support for individuals and families across Miami
Dade and Monroe counties.”
NAMI Miami-Dade County plays a critical role in providing free education programs, support groups, and advocacy initiatives for individuals and families navigating mental health challenges in Miami and the Keys.
Through his board service, Rojas plans to contribute his expertise in communications, partnerships, and strategic engagement to help strengthen community outreach and visibility for the organization’s programs.
For more information about NAMI Miami-Dade and its programs, visit:
About Emigdio Rojas
Emigdio Rojas is a communications and marketing executive with more than 20 years of experience advising organizations across the United States and Latin America. He is the Founder and CEO of Red Collective, a Miami-based strategic communications, marketing, and business consulting firm serving clients across multiple industries. His work focuses on helping organizations navigate complex challenges, build trusted narratives, and drive sustainable growth through integrated strategy and communications.
About NAMI Miami-Dade
NAMI Miami-Dade County is an affiliate of the nation’s largest peer-led mental health organization dedicated to building better lives for the millions of individuals affected by a mental health condition and their families. NAMI Miami Dade has engaged more than 98,000 students, young adults, adults, and families with its awareness, prevention, education, and support programs. These programs are free, led by NAMI-trained leaders with lived experience, and remain confidential. For more information, call 305-665-2540 or visit NAMIMiami.org and connect with us on Facebook or Instagram at @NAMIMiami. To donate, visit NAMIMiami.org/get involved/donate





