Whether you are a business owner, an aspiring graduate or a job seeker, you need to understand how critical your online reputation is to your future, according to author and Miami resident John P. David.
His new book, How to Protect (Or Destroy) Your Reputation Online, published by Career Press in Wayne, NJ, offers insight for both individuals and businesses on how to protect and defend their reputations from online attacks.
Headlines today are filled with cell phone videos of bad behavior, verbal attacks in the Twitter-verse, and disturbing incidents of cyberbullying. In our everyday lives, disgruntled customers or employees tarnish reputations of local businesses or employers, and jobs are lost or never offered because of inappropriate social media sharing.
David, a Miami-based public relations and strategic communications specialist with David PR Group, offers specific advice in the book:
• How to remove negative content from search results;
• Why avoiding the Internet is not an option;
• The difference between the deep web and the dark web — what it means to you;
• How to react and respond to an online attack;
• Understanding and managing online reviews, and
• Using marketing strategies to both improve your online reputation and bolster your bottom line.
The book also offers in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List, while also offering new information on revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites and even the covert ops of reputation management.
Comments are closed.