MAKING HISTORY: BRIGHTLINE OPENS BETWEEN ORLANDO AND MIAMI

Today marks the official start of Brightline’s passenger rail service between Orlando and Miami. The first train, Bright Pink, arrived in Orlando at 11:05 a.m. and was greeted by more than 500 elected officials, business leaders, community partners and company leaders from across the state. The celebration put an exclamation point on the boldest private infrastructure project in the nation and marks the revitalization of Henry Flagler’s original vision for the Florida East Coast Railway. A decade in the making, Brightline’s launch is poised to reinvent train travel in America and offers a blueprint to connect city pairs that are too short to fly and too far to drive.

The start of service was celebrated at the Brightline Orlando Station with guests who joined Brightline’s Founder Wes Edens, CEO Mike Reininger and President Patrick Goddard. Upon the train’s arrival, Orlando Mayor Buddy Dyer greeted guests on the platform and presented the Key to the City to Edens who was joined by Reininger, Goddard and other Brightline representatives. Officials from the Federal Railroad Administration, the Florida Department of Transportation, Greater Orlando Aviation Authority, Central Florida Expressway Authority and more, were present to greet the first train.

Brightline launched operations in South Florida in 2018, connecting Miami, Fort Lauderdale and West Palm Beach. Stations in Boca Raton and Aventura opened last year. Construction on its 170 mile extension from West Palm Beach to Orlando began in 2019. The $6 billion project has generated substantial economic benefits in Florida creating 10,000 jobs and approximately $6.4 billion in direct economic impact to the region. Construction teams worked more than seven million hours over the course of four years to complete the project.

Brightline covers 235 miles between Miami and Orlando and the new route will take between 3 and 3.5 hours depending on South Florida station stops.

Brightline has quickly become known for its guest experience, innovative station design, spacious lounges and comfortable train sets. Designed by The Rockwell Group, and set with Brightline’s signature yellow, the stations are meticulously built through the lens of today’s modern traveler. All stations and trains are packed with amenities including Starlink Wifi, chargers and outlets at every seat, and a selection of food, beverage and cocktails available for purchase for SMART and complimentary for PREMIUM. Guests can enjoy a wide selection of light bites, beverages and cocktails throughout the day at one of Brightline’s signature in-station Mary Mary Bars or pick up last-minute gifts, sundries and refreshments at one of the MRKT shopping retail locations.

The new Brightline Orlando Station in partnership with Orlando Health, is located at MCO’s 37,350 square foot Train Station adjacent to its new Terminal C. This is the only intercity passenger rail station of its kind to be located in a U.S. airport and stands three-stories tall, including a 72,000 square feet platform area, making it the company’s largest train station. The Train Station connects directly to the airport’s Parking Garage C, which will have more than 350 parking spaces marked for Brightline guests. The Train Station provides direct access to the other airport terminals A and B via the airport Terminal Link (automated people mover) in under five minutes.

MiamiCentral is strategically located on an 11-acre complex in downtown Miami and represents Brightline’s southern flagship terminus. MiamiCentral is a unique live-work-play destination featuring luxury rental residences, commercial offices and dynamic retail and entertainment space. Guest’s looking to connect have a number of options including Brightline+, the Miami Metromover and Metrorail which are both connected to the station.

Brightline trainsets were made in partnership with Siemens Mobility in Sacramento, Calif. The stainless-steel coaches are made with components from more than 160 suppliers across 27 states. They are designed for luxury and comfort, featuring special ergonomic seating, contemporary communication systems and enhanced Wi-Fi. Thanks to wide aisles, wheelchair storage and fully accessible restrooms, the Venture trainset exceeds ADA requirements from end to end.

Brightline’s Orlando extension showcases engineering skill, cutting edge technology and design to create a transportation system that redefines intercity travel.

The Orlando expansion project included 56 bridges, including 18 new bridges, three underpasses, drainage installations, track and signalization installation and 60 track miles of new rail. Over the four years of construction, upgrades and improvements were made to three underpasses and 156 railroad crossings. Engineering of double track under active airport taxiways and tug roads and a new 35-mile rail alignment along the Beachline Expressway/SR 528, were also made.

The expansion to Orlando also included the development of Basecamp, a $100 million state-of-the-art train maintenance facility situated on 62-acres south of Orlando International Airport (MCO). The facility operates 24/7, servicing  trains with skilled engineers, conductors, technicians and inspectors.

Brightline’s phase I and II construction along with the launch of service have and will have an indelible impact on the state’s economy. Independent studies show the combination of construction and operations will generate more than 10,000 jobs, 2,000 permanent jobs and over $6.4 billion in direct economic impact to the state. The system is expected to have a major impact on Florida’s travel and workforce industries while bringing a sustainable transportation alternative. Environmental benefits are equally impressive and include reduced highway and city congestion and CO2 emissions by an estimated 72,000 metric tons per year. Studies show the system will remove more than three million cars from roadways each year.

In 2022, Brightline launched a concierge service to connect guests to and from stations with Brightline+. The mobility service, powered by the Brightline app, makes planning a trip with Brightline from start to finish seamless through its add-on options available within the booking platform. Ground transportation and mobility options at the Orlando Station will cater to the unique needs of the Orlando visitor with new Brightline+ products including MEARS shuttles, Uber rideshare and car rental options through Avis. Upon booking a Brightline ticket, guests will receive confirmation email and instructions on how to add extras, such as parking, checked baggage, and Brightline+ mobility options available closer to their trip date.

Brightline recently unveiled a new digital experience for guests featuring a redesigned website and native mobile app available for iOS and Android devices. The enhanced guest journey is driven by a cutting-edge backend system, modern and intuitive design, and multiple additional upgraded features. Introduced ahead of expanded service connecting Miami and Orlando, the new digital journey transforms the booking process into a fast, dependable and frictionless system.

Brightline’s Orlando expansion is the newest transportation milestone for the company that  has bold plans to transform high-speed rail in the U.S. on the West Coast, through Brightline West. Brightline West will  be the nation’s first true high-speed rail network with fully electric trains operating at top speeds of 200 mph. Slated to break ground by the end of 2023, the line will connect millions of people traveling between Los Angeles and Las Vegas, annually.

Brightline is the only provider of modern, eco-friendly, higher-speed rail service in America. The company currently serves Miami, Aventura, Fort Lauderdale, Boca Raton, West Palm Beach and Orlando. Brightline was recognized by Fast Company as one of the Most Innovative Companies in Travel and included in Condé Nast Traveler’s 2023 Hot List for the best new ways to travel. Offering a guest-first experience designed to reinvent train travel and take cars off the road, Brightline plans to bring its award-winning service to additional city pairs and congested corridors across the country that are too close to fly and too long to drive, with immediate plans to connect Las Vegas to Southern California. For more information, visit www.gobrightline.com and follow us on Facebook, Instagram, and Twitter.

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