PGA NATIONAL RESORT ANNOUNCES PARTNERSHIP WITH SERENA & LILY

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South Florida’s world-class PGA National Resort announced today a unique partnership with Serena & Lily, providers of design-driven luxury furniture, bedding, and home accessories. The renowned interior design company has decorated and furnished 21 two-bedroom cottages as part of the resort’s $100 million transformation, which debuted in February 2022.

A luxury resort in the heart of Palm Beach Gardens, PGA National Resort features an extensive selection of two-bedroom, two-bath cottages, which have been reimaged by Serena & Lily with elevated design elements and interior design touches. These sophisticated villas are ideal for families and groups and feature all the benefits of a resort vacation with the privacy and luxury of your own residence. The new cottages will boast Serena & Lily’s signature coastal and refined aesthetic.

“We’re excited to unveil our new partnership with Serena & Lily and to add these beautifully designed cottages to the growing list of new amenities at PGA National Resort,” said Joseph Fisher, Managing Director of PGA National Resort.

“We are delighted to partner with PGA National Resort on the cottages redesign. We look forward to guests’ enjoyment of the cottages as they experience coveted access to renowned golf courses, exquisite dining, and tranquil spas while enveloped in the beautiful surroundings of South Florida,” said Allyson McGrath, SVP of Customer Experience at Serena & Lily.

The resort recently completed an extensive renovation and now features 360 guest rooms and suites that pay homage to the iconic 1960s Palm Beach style. The stunning renovation also includes six new culinary concepts including signature restaurants The Butcher’s Club by “Top Chef” winner Jeremy Ford and Honeybelle by James Beard Award nominee Lindsay Autry; a 40,000 square foot immersive spa created by V Starr, the design firm owned by tennis star Venus Williams; a brand-new “Banyan Buddies” kid’s club experience; redesigned common areas; and more.

Each cottage has been designed by Serena & Lily to be a luxurious escape that feels like home. The soothing palette of whites, pale blues, and warm rattans complement the living area that features a mix of elevated materials such as white lacquered wood, hand-tufted wool, glazed ceramics, and upholstered pieces. The indoor and outdoor dining areas feature round dining tables surrounded by Serena & Lily’s iconic bistro chairs, perfect for an intimate meal or a fun game of cards. Outdoor sunlight filters through blue-and-white striped scalloped umbrellas. The bedrooms continue the theme of natural rattan and white, with generous bedside reading lamps and an end-of-bed bench upholstered in a French stripe that provides convenient storage or a place to perch. Panoramic views of the resort are enjoyed from a wall of glass windows and doors to the outside.

Each cottage is unique and features one king bed in one room and two double beds in the other room. Rates start from $500/night and reservations can be made by visiting www.pgaresort.com

About PGA National Resort

Located in South Florida’s Palm Beach Gardens, PGA National Resort is a legendary golf, vacation, culinary, events, and spa destination. The resort recently completed a stunning $100 million revitalization resulting in a dramatic transformation touching every aspect of the celebrated property.

Host of the annual Honda Classic, the resort has launched six new culinary concepts including signature restaurants by “Top Chef” winner Jeremy Ford with The Butcher’s Club and James Beard Award nominee Lindsay Autry with Honeybelle; a luxury spa redesigned by V Starr, led by tennis star Venus Williams; innovative Andy Staples-designed layouts for golfers; a brand-new “Banyan Buddies” kid’s club experience; redesigned guestrooms, cottages and common areas; and more.

About Serena & Lily

Founded in 2003, Serena & Lily offers a fresh approach to home with a perspective that embodies relaxed elegance. Influenced by seaside living, the luxury interiors brand offers an exclusive collection of heirloom-quality products. From proprietary patterns and a distinct color palette to natural materials that become more beautiful over time, their goods inspire clients to create inviting spaces that reflect their personal style. Categories include furniture, bedding, rugs, pillows, wallpaper, lighting, art and décor. Serena & Lily offers complimentary design services, allowing customers to work one-on-one with Serena & Lily’s expert in-house advisors, available for in-shop and virtual consultations, as well as in-home appointments, to bring customers’ decorating visions to life. There are 17 design shops located in Atlanta GA, Bethesda MD, Birmingham MI, Boston MA, Del Mar CA, Chicago IL, Dallas TX, East Hampton NY, Newport Beach CA, Pacific Palisades CA, Palm Beach FL, Philadelphia PA, Summit NJ, San Francisco CA, West Hollywood CA, Westport CT, and Winnetka IL. The company is headquartered in Sausalito, California. Please visit www.serenaandlily.com for more information and to explore the collection.

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