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Several years ago, Alana Oxfeld was the mother of a toddler and was looking for resources to benefit her growing family. Specifically, she was searching for a place where she and other new mothers could interact with their children in a fun and educational way.
Alana didn’t find what she sought, so the Miami mother and businesswoman founded State of Kid in the Design District in 2019 to make the lives of other moms a little less stressful and a lot more fun.
“My goal was to create a one stop shop offering multiple resources for parents of young children,” she explains. “State of Kid offers a range of classes including music, tumbling, ballet, cooking, art, jiu jitsu and more. We also have a retail component featuring a curated selection of toys, gifts and clothing.”
In launching State of Kid, Alana, who has a marketing and communications background, filled a community need, combining children’s retail with enriching classes. State of Kid provides a supervised space for parents and children from newborn to eight years old to play, learn and bond.
“Not long after opening, we saw that demand was surging so we opened two more locations in Miami Beach and South Miami,” she says. “As we’ve continued to grow, it’s become apparent that parents love State of Kid just as much as their children do.”
During the morning hours, class customers are moms with toddlers who aren’t yet in school, whereas the afternoons see the arrival of three- to eight-year-olds. Parents feel welcome in the clean and upscale stores, which are carefully sited near nail salons, fitness studios and shops to allow mom to combine playtime with errands.
“My son loved State of Kid,” says Katie, a mother from Miami. “The quality and range of classes they offer is beyond anything else in Miami. And they have the cutest kids’ clothes and toys in the store. I cannot recommend State of Kid more highly.”
State of Kid also offers Mini Camps during holiday breaks and over the summer. Birthday parties are a big hit as well, with every event tailored specifically to each child. Recently, a Taylor Swift-themed party was a huge hit with children and parents alike. Alana and her staff go all out on events, arranging catering and backdrops, bringing in characters and offering face painting and hair braiding.
Among the curated collection of clothing items for sale at State of Kid include dresses, rompers, onesies, tees, pajamas and sets from brands including Beach Riot, Esme, Louise Misha, Pink Chicken and Rylee + Cru, among many others.
Classes start at $40 with a monthly commitment. To give families the ultimate flexibility, many classes are offered as drop-in beginning at $50 per session.
For more information or to view the schedule, please visit www.stateofkid.com.
