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As cancer diagnosis numbers continue to rise in South Florida and beyond, cancer is surpassing heart disease as the leading cause of death in the United States. In fact, in South Florida cancer diagnoses are rising and expected to increase by a shocking 12 percent by 2030.
Today, philanthropist and entrepreneur, Norman Braman and his wife Irma have their sights set on shaping the future of cancer care, ensuring increased access to expertise for South Florida patients. Scheduled to open in 2025, the Irma and Norman Braman Comprehensive Cancer Center at Mount Sinai Medical Center in Miami Beach will create the needed access to more cancer treatment resources, while delivering an unmatched patient experience in a high-touch, high-tech environment.
“Cancer incidences are rising year after year. Today, many people are waiting weeks for a diagnostic study or a screening appointment, and even longer to receive treatment. That is just not right. That has to change,” Braman says. “The new cancer center will allow Mount Sinai physicians to deliver true clinical excellence with greater access to prevention, diagnosis, and treatment for survivorship, all in conjunction with Columbia University in New York.”
The partnership with Columbia University allows Mount Sinai physicians, led by cancer center director Dr. Steven Hochwald, to work synergistically with the university. As an NCI- designated facility, the university will facilitate expanded access to cancer research, prevention, early detection, therapy and survivorship for the community. Patient treatment plans will be informed and reviewed by both organizations during regular planning sessions. In addition, many Mount Sinai oncologists serve as assistant professors at Columbia, ensuring the continual sharing, innovation, and updating of best practices.
Dr. Hochwald explains, “This is truly a new phase of patient-centric care. The investments we are making now in expanding our medical staff, new technologies and the building of this modern cancer center will create an unparalleled experience while increasing access for all.”
The Irma and Norman Braman Comprehensive Cancer Center will also offer expanded support services for patients and their families, ensuring a focus on both physical and emotional well-being. Programming will include wellness offerings such as meditation and massage, in addition to regular support groups and expanded educational opportunities. Every facet of the building has been designed with a focus on healing. Artwork, interior colors, extensive gardens and interior spaces showcasing views of Biscayne Bay all converge to create a calming environment for patients and their families.
“We know cancer affects everyone. We have the opportunity to truly affect change,” Braman says. “This project is worthy of our commitment and one that will
ensure quality, patient-centric care for generations to come.”
