Simon malls to host clothing drive for disadvantaged kids

By Ashley Sugarman
Dadeland Mall, Miami International Mall, The Falls and The Shops at Sunset Place are part of 20 Simon Malls across the state of Florida hosting “Look Smart – Book Smart,” a back-to-school clothing drive for disadvantaged children in support of Dignity U Wear, a statewide notfor- profit with partnering organizations located throughout Florida.

Simon Property Group’s “Look Smart – Book Smart” will collect donations of new children’s clothing and school supplies during tax-free weekend on Saturday, Aug. 14, and Sunday, Aug 15, from noon to 5 p.m.

Simon’s South Florida malls, with support from CBS4 and Neighbors 4 Neighbors, will help collect new clothing for one of Dignity U Wear’s South Florida partners, Neat Stuff, which is a Miamibased nonprofit that distributes new clothes to underprivileged children.

Neat Stuff is seeking donations such as school uniform polo tops, school uniform pants/shorts, boys and girls underwear, socks and backpacks to help as many children as possible wear new school uniforms when they start school.

Shoppers also will enjoy the following back-to-school activities during tax-free weekend:

Dadeland Mall will host a Kidgits Back-to-School event on Friday, Aug. 13, from 6:30 to 8 p.m. Kids are welcome to participate in a fun night of singing, dancing and activities as well as a special screening of Leapfrog: Let’s Go to School.

Miami International Mall will host a Back-to-School Safety Expo and Kidgits event on Saturday, Aug. 14, from noon to 6 p.m.

The Shops at Sunset Place will present its “Super Sale” on Friday, Aug 13, to Sunday, Aug 15, with great discounts at participating retailers. On Saturday, Aug. 14, shoppers can enjoy a live performance by Sammy Arriaga Jr. from 4 to 7 p.m. and a South Miami Drug Free Coalition Rx medicine collection from 11 a.m. to 5 p.m., which will help keep prescription medicine from being misused or stolen.

“Simon Property Group is proud to support Dignity U Wear and provide brand new clothing to children for the upcoming school year,” said Lynnette Lauria, regional vice president of marketing, Florida, Simon Property Group. “We are thrilled that our malls will serve as a venue in support of this important effort to create real change in the lives of children in need.”

“The mission of Dignity U Wear is to provide brand new clothes for a brand new life, said Bob Bryan, executive director of Dignity U Wear. “During the summer months, Dignity U Wear is focused on providing brand new school clothing to children so they have a fresh start to a brighter future.

“We appreciate Simon Malls as collaborators, giving their customers the satisfaction of helping others by providing new clothes for children that do not have access at the start of a school year.”

For more information about Simon Property Group’s “Look Smart – Book Smart” back-to-school clothing drive, visit online at For more information on Dignity U Wear, visit

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