Baptist Health names Bill Ulbricht chief executive officer of hospital

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Bill Ulbricht

Baptist Health South Florida recently announced it has named Bill Ulbricht as chief executive officer of Baptist Hospital, one of South Florida’s largest hospitals with approximately 950 beds, more than 5,000 employees and 1,300 active members of the medical staff.

This will be effective on May 11 as current CEO, Patricia Rosello, moves into the new role of chief patient experience officer for the health system.

“Bill is a seasoned healthcare executive who understands what our clinicians, employees and affiliated staff need in order to best care for our patients,” said Bo Boulenger, Baptist Health’s president and chief operating officer. “He is committed to providing quality healthcare for our community, and a top-notch experience for our patients and our staff.”

Ulbricht has served as chief operating and administrative officer for the Clinical Enterprise division of Baptist Health since August 2019. In this capacity, he has had administrative oversight over Baptist Health Medical Group, Baptist Health Quality Network, eICU, Research, and Home Health, and has supported the specialty institutes within the health system.

Prior to joining Baptist Health, Ulbricht spent 23 years working with the BayCare Health System in Tampa. Most recently, he served as senior vice president and chief administrative officer for BayCare Medical Group, the largest medical group in Tampa Bay with more than 1,000 primary care and specialty physicians. He also has served as chief operating officer and president of South Florida Baptist Hospital in Plant City, and president of St. Anthony’s Hospital in St. Petersburg, where he led the hospital’s revitalization.

“With almost 30 years of operational and management experience, Bill has a strong background in healthcare finance, strategic planning, and organizational development,” said Calvin Babcock, board chair of Baptist Hospital. “Above all, Bill has devoted his career to the mission-driven and purposeful work of serving the healthcare needs of communities.”

“Baptist Hospital is an amazing institution with a legacy of caring for our community that spans more than 60 years,” Ulbricht said. “I am honored and proud to help to carry this important mission forward with our patients, employees, physicians, nurses, and staff always top-of-mind.”

Ulbricht is active in many community and professional organizations including American Cancer Association, American College of Healthcare Executives, American Heart Association, Florida Hospital Association and United Way.

He received his bachelor’s degree in Business Administration – Finance from the University of Kentucky and his master’s degree in Business Administration from Regis University in Denver.

Baptist Health South Florida is the largest healthcare organization in the region, with 12 hospitals, more than 24,000 employees, 4,000 physicians and 100 outpatient centers, urgent care facilities and physician practices spanning across Miami-Dade, Monroe, Broward and Palm Beach counties.


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