Partnership enables retailer to extend its reach to attract broader, diverse customer base, and increase in-store traffic and ecommerce sales by leveraging OfferUp’s API
OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S., announced its partnership with several Goodwill regions, including South Florida, to bring Goodwill’s extensive inventory of donations to new customers on OfferUp. Eleven Goodwill South Florida locations are uploading gently used items such as furniture, clothing, and collectibles, directly to OfferUp to increase online and in-store sales. The partnership is powered by OfferUp’s API, currently in beta, and Upright Labs’ Lister software.
Through this partnership, Goodwill items are uploaded daily on OfferUp and listed under Goodwill South Florida’s handle. Customers can purchase items to be shipped for delivery or they can pick up at their local Goodwill store.
“More than half of OfferUp’s 44 million annual users are millennials and as our most engaged customers, are incredibly aware of their impact on the planet and the value of recommerce,” said Daniel Azoulai, senior manager of business development at OfferUp. “Goodwill prioritizes sustainability over ownership and we’re proud to bolster their rapidly growing ecommerce operations by making it easier for people to purchase items from across the country.”
OfferUp works with Upright Labs’ Upright Lister tool to power Goodwill’s ecommerce, extending its reach by facilitating inventory uploads to OfferUp. Goodwill employees are able to track inventory from start to finish, providing real-time insights into the flow of products, finances, and data within one easy-to-use interface for their listings. Goodwill can manage all components of its orders, including product images, listing items, shipping, order management, financial reporting, and auditing. Goodwill sellers using OfferUp’s API can leverage OfferUp as a sales channel without significantly changing their fulfillment operations.
“Potential shoppers were unaware of the great inventory that our local stores have for sale,” said Goodwill South Florida CEO David Landsberg. “OfferUp allows us to showcase large, pickup only inventory and increase foot traffic to stores. This also translates into new donors and helps us fulfill our mission of training and employing people with disabilities and other barriers to work here in South Florida.”
After only two weeks of using Upright Local, Goodwill South Florida saw a 66% sell-through rate of the inventory listed and more than $5,500 in revenue, representing 5.6 times the return on investment.
OfferUp gives local businesses like Goodwill the ability to sell items to millions of users across the U.S. The current beta release of OfferUp’s API is only available to select partners until its public launch later this year. To get more information or to sign up for updates, contact bizdev@offerup.com, and to learn more about the Goodwill and OfferUp partnership powered by Upright Labs please visit blog.offerup.com.
