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(Photo Credit: Vlue)
Vlue, a new Miami-based ride-sharing platform with a mission to put riders, drivers and local communities first, has launched officially in South Florida, offering on-demand and scheduled rides throughout Miami-Dade County with plans to expand to Broward and Palm Beach Counties in early 2026.
The app delivers the same convenience people expect from other ride-sharing platforms while eliminating the industry’s biggest frustrations, such as hidden fees and surge pricing.
The company promises lower, more predictable rates for riders and higher earnings for drivers without compromising on safety or service.
Vlue’s core commitments and differentiators include:
• Lower costs for riders: Transparent and upfront flat rates with no surge pricing or hidden fees.
• Higher pay for drivers: Drivers earn more with Vlue than other competitors, with platform fees starting at just $2.25 per ride. Because better paid drivers lead to safer, more reliable rides.
• Safety first: Mandatory driver background checks, vehicle inspections, trip tracking, and the ability for riders to choose a male or female driver.
• Customer perks: A Vlue rewards program offering ride credits and referral bonuses.
• Options for every need: From budget-friendly rides to premium SUVs, plus pet-friendly and large group categories.
• Clear, simple experience: A clean app interface with straightforward booking, tracking and support.
• South Florida first: Built and launched with the region’s unique traffic patterns, venues and airport flows in mind.
Founded in 2019, Vlue navigated the challenges of the COVID-19 pandemic by investing in its technology and user experience, commenced beta testing its app in late 2023 and refined the platform throughout 2024. The company executed a soft launch in early 2025, and to date it has onboarded over 6,500 drivers and seen an increase in rides by locals looking for a fairer alternative to ride sharing. The app offers six ride categories — Vlue, Vlue Medium, Vlue Pet, Vlue Large, Vlue Executive and Grande SUV — giving passengers flexibility without fluctuating prices.
“South Florida moves fast — from the beaches to the airports, nightlife, work and everything in between,” said Ron Pereyra, Vlue’s co-founder and chief revenue officer. “We designed Vlue to make getting around simpler and more transparent, while supporting the drivers and neighborhoods that power this region. With Vlue, riders get a modern, safety-first experience for lower prices, and drivers get a platform that respects their time with higher profits.”
Vlue is available across Miami-Dade County with service expansion into Broward and Palm Beach Counties by early 2026. To book a ride, download the free app, available on Apple and Android devices. For more information, visit vlue.com.
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