All areas of our lives are gradually getting digitalized by the day. Concepts such as Big data, Internet of Things (IoT), blockchain, augmented reality, and social media are driving business brands to the next level of customer engagement and IT revolution. In a nutshell, digital technologies have evolved to a stage where it has completely changed the way we live, work, and relate with others. In this article, we are going to evaluate how far digital technologies has eaten deep into our lives as well as the organizational culture. To start with, let’s examine how it all began.
A Brief History of Digital Transformation
The concept of digital transformation started about 30 years ago. Even in the late 1990s, it was not an active topic making the headlines. This was due to the lack of digital channels that connect companies with their customers using several online tools and resources. But as companies grew in size, they needed a dedicated team to help them manage their mobile channels and platforms. They wanted to understand the needs of the market better, what customers expect from them, and the best ways to reach their target audience. Hence, several digital processes came into the scene to support customer interaction sand they focused on connecting system players, helped businesses to leverage data more efficiently and simplified marketing processes through the digitalized network. The key difference between digital transformation in the 1990s and now is that back then, the channels and tools for implementing digital strategies were limited while some were out of place. But now, the story is different.
Digital Transformation Today
The digital transformation process has eaten deep into every aspect of today’s companies. Any brand that fails to set up an efficient digital strategy will face the risk of being left behind. In a fast-paced digital marketplace, 3rd platform technologies such as big data/analytics, robotics, IoT, next-generation security, and 3D printing have become the key growth drivers in many organizations.
Digital transformation is taking place in diverse ways, but the transformation age has only just begun. And it is expected that shortly, it will bring dramatic changes to our lifestyle and completely reshape the global economy.
Digital Transformation in the Future
By the end of 2019, it is predicted that brands will spend over $1.7 Trillion on digital transformation. Globally. And just about 1% of transactions will be completed using bots and other digital assistants. Instead, they will be channeled into influencing sales for the business brand.
BookingNinjas made another prediction about the future of digital transformation that companies will invest heavily on cloud services globally. The health sector and financial markets will be digitalized that popular digital giants will implement nearly all activities through mobile apps and smart agents.
All levels of digital transformation have one focus, which is change. Therefore, for an organization to leverage on such opportunities created by digitalization, they have to embrace change in all its entirety; this will ultimately boost the chances of hitting the skyrocket feat of productivity.
BookingNinjas has a team of specialists who is always on hand to make your business a lot effective, and give you a massive lift with Digital Transformation. Contact BookingNinjas today to take your enterprise to the next level. They can be reached at 1815 Purdy Avenue Miami Beach, FL 33139 , sales@bookingninjas.com or by phone +1-305-428-2421.
