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Monthly Subscription Club Empowers At Home Cocktail Aficionados To Embrace Their Inner Mixologist
Mixology Mixer, the virtual cocktail experience company, is excited to launch its new monthly cocktail subscription program, Club Mix, now available to consumers. Perfect for cocktail lovers who have always wanted to learn how to craft both classic and whimsical beverages, Club Mix enables at-home mixologists to imbibe each month and then flex their cocktail making muscles for friends and family just in time for the next summer barbeque.
Mixology Mixer started as a B2B company focused on elevating team building and employee interaction in the 21st century via custom cocktail kits for employees to enjoy at home accompanied by a live, virtual tutorial by award-winning bartenders. Nationwide, companies including Nike and Amazon have partnered with Mixology Mixer to host virtual mixology events for their teams, revolutionizing team bonding in a safe and interactive way. Now Mixology Mixer is going direct to consumers with the launch of Club Mix, a unique subscription-based club where anyone from novice to experienced enthusiasts can learn how to mix like a pro from the comfort of their own home. Despite one’s alcohol of choice or favorite drink, Club Mix will have them serving and sipping on cocktails as they never have before.
“Based on the overwhelming success of our B2B venture Mixology Mixer, we wanted to bring cocktail kits into individual consumer’s homes and thus Club Mix was born,”
explains Loni Paige, celebrity event planner and Founder of Mixology Mixer. “Club Mix’s subscription-based membership will completely transform and transcend the at-home cocktail-making experience. We are eager and excited to expand the Mixology Mixer family through Club Mix and inspire cocktail enthusiasts across the country to embrace their inner mixologist.”
Whether someone is a mixologist in training or a cocktail connoisseur, they can learn how to make new and fresh cocktails every month through Club Mix. Subscribers will receive a monthly cocktail kit with a different catchy theme to match, as well as everything needed to craft the kit’s three curated cocktails including the spirit(s), mixers, garnishes and gourmet syrup(s) which Mixology Mixer creates in-house. The first kit each club member receives will also contain all of the bar tools necessary for them to become a master mixologist at home. Club Mix subscriptions are available for 3 months ($170 a month), 6 months ($165 a month), or 12 months ($155 a month). Once purchased, subscribers will receive tracking notifications via email so that they can count down the days to happy hour.
When kits are received, subscribers can begin mixing right away with the helping hand of a recipe card and video tutorial in every kit. Members can also join one of Mixology Mixer’s experienced mixologists during a live virtual mixer that takes place every month.
Cocktail aficionados can subscribe to Club Mix today and order the June “Make Your Mark” kit which features three perfect for summer whiskey cocktails including the Kentucky Shandy, Ginger & Rosemary, and Southern Apricot. Club members will learn how to mix and garnish these three refreshing cocktails like a professional. The Make Your Mark kit includes all of the ingredients at home bartenders will need to craft the kit’s cocktails such as Maker’s Mark Whiskey, lemon juice, ginger syrup, ginger beer, bitters, tabasco sauce, apricot jam, candied ginger, Filthy Maraschino Cherry, rosemary sprig, a dehydrated lemon wheel, two skewers, and a fun surprise item.
Following in July is the “U.S. of YAY! – July” cocktail kit which includes a video tutorial teaching subscribers how to mix and garnish the Backyard Bliss, Summer Spritz, and Cukey Coco cocktails. The July kit includes the vodka, sparkling wine, and Campri spirits needed to make these invigorating cocktails along with all of the ingredients, guiding materials, and a special surprise received in every kit. Next up is the “Summer Lovin’ – August” kit which will have subscribers creating three summer-inspired drinks that are perfect for staying cool for the summer such as the Porch Pounder, Garden Breeze, and
Minty Fresh. This kit also includes the video tutorial, vodka, cocktail ingredients, a recipe card and a fun surprise .
Can’t wait to start mixing? Subscriptions can be purchased via the Mixology Mixer website here. Orders for the debut June cocktail kit are available for placement through May 9th and will start shipping on May 22nd. Subscribers must be at least 21 years old to join and to sign for the package. For more information on Mixology Mixer or the new Club Mix subscription kits visit Mixologymixer.com or follow @MixologyMixer on Instagram and Facebook.
