The Art of Relating

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Profile on Frances Albán of Albán Communications

 

With a sharp instinct for business and a comprehensive grasp of the current global and multi-cultural, multi-lingual marketplace, Frances Albán, Founder and CEO of the boutique public relations firm Albán Communications, has developed and honed a dynamic niche service for companies in legal, real estate and finance that goes beyond just providing PR to include digital strategies, community building and event marketing. She combines a fresh attitude attuned to the current trends in business and entrepreneurship with more than 20 years of experience. A pro at securing media placements in all the major outlets, Albán’s agency brings business advisement to firms at all stages, from launch to growth to expansion.

 

Possessed of a naturally social outlook, Albán built her resume with stints at high powered communications agencies. She honed her expertise at global outfits Weber-Shandwick Miami and Hill & Knowlton Los Angeles where she serviced clients primarily in the tech sector. Later she would join the award-winning experiential marketing agency Jack Morton Worldwide, working with the Chief Creative Officer to develop strategies and digital experiences directed toward broad, diverse audiences. Meeting high corporate standards for return on investment, utilizing demonstrable metrics and demographic data to support campaigns were formative experiences. Her understanding of cultural differences, creative storytelling and international media while navigating bust and boom economies made her an asset. She was also tapped to spearhead the launch of Jack Morton Latino.

 

After being lured away to Los Angeles Frances is delighted to base her operations in her hometown of Miami which she describes as a friendly small business environment. From her perch here, she is positioned to provide personalized service tailored to clients based anywhere in the world. She affirms that “Globalization is here to stay, and the current pandemic has shown that remote engagement with clients is rewarding and productive.”

 

Founding her firm during the real estate crisis of 2008 proved instructive. With her expertise in crisis communications and deep knowledge of real estate, she drew clients from every facet of the industry: construction, architecture, development and brokerage worlds, including Douglas Elliman and Compass. Currently, Albán Communications represents small and mid-sized companies in law, lifestyle, real estate, alternative investment and executive leadership.

 

Her own story has been featured in USA Today, Travel & Leisure, Forbes and more. Beyond the office, Alban is a mentor, coach and speaker to numerous groups on PR and business. She has served as a business adviser for Miami Dade College’s Scale Up program and helped build a sales and leadership campaign for the Miami Beach Chamber of Commerce. Other important experiences in the non-profit sector have had a profound influence, such as her work for the March of Dimes, where she helped launch their Latino program supporting the health of mothers and babies.

 

Frances’ mother and stepmother served as early role models for independent female entrepreneurship, and she enjoys the freedom of growing her own firm, which she founded in 2008. Ahead may be a master’s degree program in languages or psychology to complement her skill set. A sojourn in India, where she will obtain yoga teacher training, is back on schedule now that she has been COVID vaccinated too. Playing piano and enjoying the companionship of her dog Olive, round out her unique blend of work and play.

 


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