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What the Royal Family can teach us about branding

What the Royal Family can teach us about branding

Did you know that the Royal Family has its own website? They do. The address is “royal.uk” (catchy, right?), and it’s not your typical...
Three misconceptions about finding your brand voice

Three misconceptions about finding your brand voice

Imagine you’re visiting the American Airlines website to book some airline tickets. When you arrive at the homepage, big bold letters soar across the...

How to position yourself within a brand

In today’s world — particularly in the world of marketing — having your own personal brand is key to standing out from the crowd. Having...

Scale your brand, build a better business

A few years ago, a businessperson once told me, you are either making money or losing money. It’s a rather simple statement that made...

Why you love your brand (and like others)

No two brands are created equal. Countless hours of market research, insights, and planning go into setting the stage for a memorable brand. Great...

Brand Awareness = Business Value

Considering a rebranding? How do you put a price tag on the value of your business? The very best strategic brands have one thing...

Branding Should Be Fascinating

“Corporations don’t create brands. People do. In any crowded marketplace, you have to make a choice. Either have the largest marketing budget than your competitors...

The Business of Brand Building vs. Advertising

For CFOs and accountants, results mean dollar signs; for others, results are recognition and loyalty. At the end of the day or on the...